Indrani Bose – Page 17

Influencers under scanner: Ad and follower fraud drain budgets and undermine integrity

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Nearly 2 out of 3 Instagram profiles in India have spurious or fake followers, as per the playbook by ISA.

EXCLUSIVE: After Swiggy, Sidharth Malhotra invests in OYO

The actor's investment approach reflects a broader trend of Indian celebrities taking strategic positions in technology-driven companies. (Image source: News18)

Sidharth Malhotra’s investment strategy centers around identifying cutting-edge ventures that address local challenges while possessing the scalability to become global leaders.

The algorithm fatigue era: Why authenticity and surprise matter more than ever for brands

Dull brands must spend almost £10m as much on media to cut through, as per Dentsu's report.(Image source: Canva)

75% of CMOs agree that influencer marketing is a vital part of the modern media landscape. The Creator Economy continues to expand as an economic force, anticipated to generate half a trillion dollars by 2027, as per Dentsu’s report.

The unexpected gainer of the bombshell Omnicom-IPG deal

The merger, expected to close in the second half of 2025, is subject to regulatory approvals worldwide, including from the CCI, as well as shareholder votes from both companies.

At first glance, the merger seems like a distant corporate transaction. Yet its implications are set to cascade through India’s advertising landscape.

From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

For q-commerce apps, transparency isn’t just ethical—it’s smart business amid erosion of consumers’ trust.

Mahindra renames ‘BE 6E’ to ‘BE 6’ amidst trademark dispute with IndiGo

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The legal dispute between Mahindra & Mahindra (M&M) and InterGlobe Aviation, the parent company of IndiGo Airlines, escalated after InterGlobe alleged that M&M’s newly launched electric SUV, ‘BE 6E’, infringed upon IndiGo’s well-known ‘6E’ trademark.

After Hyundai announced price hike, now Maruti says it will increase car prices by 4%

Maruti Suzuki was the leading advertiser in print last year as well.

Every year in January, automakers hike prices.

India’s sports industry surpasses telecom, digital sports ad surges 63%: Report

Currently, sports in India contributes about 1% of the national economy– on par with most major sporting nations, as per the report. (Image sourced via X)

Digital-first approaches now dominate sports advertising, as brands prioritize OTT platforms over linear broadcasting, as per a Deloitte-Google report.

Rural India surges online: E-comm deliveries up 64%, gaming platforms triple, says report

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.