Author: Indrani Bose

Have banks lost the customer-service plot?

According to report by Accenture, 36 per cent of banking customers who fell victim to cybercrime reported a loss of trust in their bank. Among these customers, 65 per cent expressed willingness to switch to another financial institution. (Image source: Moneycontrol)

Is it a wake-up call for banks as cyber scams and frauds are at an all-time high?

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala

The CTV increase is more prominent with brands that are catering to metros and affluent audiences, according to Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Kalyan Jewellers records 37% growth for Q2 FY2025

Its digital-first jewellery platform, Candere, recorded a revenue growth of approximately 30% during the recently concluded quarter as compared to the same period during the last year. It launched 12 Candere showrooms during Q2 FY 2025. (Image source: Kalyan Jewellers)(Image source: Kalyan Jewellers)

Its India operations witnessed revenue growth of approximately 39% during Q2 FY2025 as compared to Q2 FY2024, led by robust operating momentum on the ground across all markets with healthy same-store-sales-growth of approximately 23%

Will continue to focus on equity-building mediums like CTV: Tanishq

Tanishq's media choices are guided by its understanding of the target audience and its purpose. "We are constantly working to drive omnichannel leads from a media choice and investment perspective," Tshering states.

“Our ad spend will see double-digit growth over last year, driven by recent positive developments in the gold market and the upcoming wedding season,” says Pelki Tshering, CMO, Tanishq.

Samantha Prabhu invests in D2C wellness startup Secret Alchemist

This investment marks Samantha's fourth venture into the startup world. She has previously invested in SustainKart, Nourish You, and The Souled Store.

While the financial details of the investment remain confidential, Secret Alchemist plans to use the new funding to boost marketing efforts, strengthen its brand identity, and reach a wider customer base.

Advertising on OTTs to see significant growth in 2024 festive season: Havas Media Network

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Sustainability-themed campaigns are gaining traction and there’s growing focus on Tier 2 and Tier 3 markets, where digital penetration and rising incomes are driving localized campaigns in regional languages.