Hyper-localization is key to building deeper resonance with a diverse community: Canva’s Silvia Oviedo

Silvia Oviedo, Head of Content & Discovery at Canva,

“While our users are seeking the refinement and endless possibilities that come with AI, they also want the quirks, imperfections, and nostalgia that are associated with being human,” says Silvia Oviedo, Head of Content & Discovery, Canva.

EXCLUSIVE: After Swiggy, Sidharth Malhotra invests in OYO

The actor's investment approach reflects a broader trend of Indian celebrities taking strategic positions in technology-driven companies. (Image source: News18)

Sidharth Malhotra’s investment strategy centers around identifying cutting-edge ventures that address local challenges while possessing the scalability to become global leaders.

The algorithm fatigue era: Why authenticity and surprise matter more than ever for brands

The top citizen brands generated higher consumer purchasing intent, 47% compared to just 18% for poor performing brands.

75% of CMOs agree that influencer marketing is a vital part of the modern media landscape. The Creator Economy continues to expand as an economic force, anticipated to generate half a trillion dollars by 2027, as per Dentsu’s report.

From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

For q-commerce apps, transparency isn’t just ethical—it’s smart business amid erosion of consumers’ trust.

Mahindra renames ‘BE 6E’ to ‘BE 6’ amidst trademark dispute with IndiGo

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The legal dispute between Mahindra & Mahindra (M&M) and InterGlobe Aviation, the parent company of IndiGo Airlines, escalated after InterGlobe alleged that M&M’s newly launched electric SUV, ‘BE 6E’, infringed upon IndiGo’s well-known ‘6E’ trademark.

Hiring 2.0: How India’s CEOs are leveraging social media and campus tours to attract talent

CEOs across industries are stepping out of the boardroom, directly engaging with prospective talent, particularly at premier schools like the Indian Institutes of Management, Indian Institutes of Technology and the Indian Institute of Science.

Bhavish Aggarwal’s recent visits to IITs and IIMs, paired with Deepinder Goyal’s unconventional use of social media to recruit a Chief of Staff, reflect a growing trend: CEOs are no longer content to leave hiring solely to HR teams.