The campaign titled ‘Birla White Ka White Cement Advantage’ focuses on the benefits of white cement in building a home.
Author: Indrani Bose
Cricket World Cup to drive festive advertising, spends to grow 15 percent
Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.
Apple has ditched the Lightning connector: here’s what it means for you
Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.
Pooja Sahgal and Shriram Parthasarathy share insights on creativity and marketing post Covid
Pooja Sahgal, CMO and R&D Head at Raymond Consumer Care and Shriram Parthasarathy, Head – Digital Media Marketing and Social Media Marketing Lead – India at Microsoft talk about creativity during Storyboard18 YoungGuns.
Apple launches iPhone 15 for Rs 79,900 and titanium 15 Pro for Rs 1,34,900
iPhone 15 and 15 Plus now sport the Dynamic Island, which made its debut in the 14 Pro series last year. The 15 has a 6.1-inch screen, while the Plus model has a 6.7-inch screen. all the new iPhone models will have a USB Type-C port.
Google at 25: Sundar Pichai reflects on Google’s journey, says they have “a healthy disregard for the impossible”
As Google gears up to celebrate its 25th birthday, CEO Sundar Pichai reflects on the iconic brand’s journey.
World’s industries, including the $700 billion digital ad industry, are racing to realize the benefits of AI: Nvidia’s Jensen Huang
The CEO of US chipmaker Nvidia said during a recent visit to India that AI could be built in India, used in India, and exported from India.
Why Ashneer Grover thinks Rs 20,000 crore annual marketing spend in gaming might come to a halt
According to Ashneer Grover, who was the co-founder of BharatPe, the margins in gaming are too thin to justify continued marketing spending.
Sundar Pichai shares his father’s first email to him. Here’s what he wrote.
Pichai waited two full days for a reply from his dad all those years ago.
Bollywood celebs are in so many ads; sometimes people don’t bother to look at the campaign: Manoj Tulsian, Greenply CEO
Manoj Tulsian, joint managing director and CEO, Greenply Industries, shares insights on the new campaign, looking out for the carpenter community, and more.