The meeting lasted 15 minutes but as the news spread, Vivek Sunder said he realised that Pepsi basically marketed itself by making its customers work.
Author: Indrani Bose
“Please help me out and give justice to me,” says Byju’s employee in a tearful video
Akansha Khemka, an academic specialist said that she is the sole breadwinner of the house and would be driven to die by suicide if Byjus does not release all her dues.
Health needs to be democratised, made accessible: Sriram Padmanabhan of Danone India
Protinex, the flagship brand of Danone has recently launched the second season of its health awareness initiative, Protinex Protein Abhiyaan. This initiative is designed to educate consumers about the importance of protein consumption for better health and well-being.
Capgemini launches new set of generative AI offerings
Building on a strong generative AI momentum, the group has boosted its capabilities across the business and is launching a new set of end-to-end generative AI offerings to deliver on a strong pipeline of client opportunities.
cult.sport fuels passion for sports in every Indian through ‘The Maidaan called India’ campaign
cult.sport seeks to change the narrative in sports marketing by diverging from championing excellence to encouraging participation in sports. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives.
Meta inks MoU with Indian govt to partner on AI, emerging technologies
India’s official AI programme and Meta may also consider establishing a Centre of Excellence to nurture the AI startup ecosystem in the country.
Myntra to cut 50 jobs as part of restructuring as it shifts focus on private labels strategy
The layoff round will impact roles across verticals. However, staff in the in-house brands vertical would be most affected, sources said.
Air India introduces in-flight magazine namaste.ai
The new in-flight magazine which replaces bilingual magazine Shubh Yatra features a cover story on JRD Tata, known as the father of Indian aviation to mark his birth anniversary on July 29.
Publicis Worldwide and Axis Bank join hands to launch campaign to aid Himachal Pradesh flood victims
The ‘Help our Mountains Heal’ digital campaign intends to raise awareness on the situation in the flood hit state and appeals to individuals to donate to the chief minister’s relief fund to support the flood affected victims.
Decoding Barbie movie’s marketing blitz; Mattel spent $100 mn on marketing
Mattel, which has secured over 100 brand partnerships, is either paid a flat licensing fee or gets 5-15 percent sale fee on any collaboration.