Author: Indrani Bose

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.

Why Zerodha’s Nikhil Kamath avoids Hermes and Louis Vuitton

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent.

According to Kamath, brands like Hermes and Louis Vuitton play the customer. Their entire marketing strategy seems to be to offend and get some kind of a reaction out of you and then buy from them.

19 percent switching to four-wheeler EV; 60 percent willing to spend up to Rs 15,000 on mobiles

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

40 percent buyers are choosing two-wheelers, 36 percent are upgrading to a more advanced vehicle, and 24 percent are switching to an electric vehicle (EV).

SEBI’s Ananth Narayan G: We need investor education programs so people rely less on finfluencers, charlatans

Finfluencers will face a massive revenue drop as brand deals evaporate, as firms will no longer risk collaborations that could land them in non-compliance with SEBI’s circular, say experts. (Representative Image: Mark Duffel via Unsplash)

SEBI member Ananth Narayan G bats for risk education, awareness in mutual funds, says the industry needs to make retail investors understand what risk is.

Lifebuoy partners with toy design maker Imagimake to promote hygiene through boardgames

The ‘H for Handwashing Games’ is a direct response from Lifebuoy to this fatigue and aims at reigniting healthy hand hygiene habits amongst the kids. (Representative image by Nathan Dumlao via Unsplash)

Recent trends across the globe have shown that the handwashing rates with soap have drastically reduced in the post-COVID era. One of the primary reasons for the decline has been the hygiene fatigue caused by the pandemic.