Indrani Bose – Page 145

ICC Men’s Cricket World Cup 2023 sees 19 percent surge in ad volumes: TAM

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Leading advertisers of the season till date are Vini Product, FX Mart, Mahindra & Mahindra, Coca Cola India, and Hindustan Unilever.

ACKO ropes in actor R Madhavan as its brand ambassador

Industry-wide, term insurance grew by 18% in FY24, compared to a CAGR of just 2% over the past five years.

Madhavan will work with the ACKO team to create content that will demystify the nuances of insurance and empower consumers to make informed decisions.

Decoding Haier’s marketing strategies during the World Cup and festive season

NS Satish, president, Haier Appliances India

NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.

Mahadev Betting App: Fresh scandal linked to cricket match-fixing

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

The complaint on the match-fixing racket indicates that the cricket matches were “manipulated” by the syndicate. Out of 32 names, at least five are Chandrakar’s known associates said to have been operating from multiple parts the country and the Middle East to “fix” matches.

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

Indigo partners with Mokobara to launch premium luggage collection for modern Indian jetsetters

The collaboration marks a milestone for both brands as they combine their expertise to cater to the evolving needs of modern travellers. (Image by indigo.6e via Instagram)

The collection, titled Moko 6E, features two suitcases—a check-in bag, and carry-on or cabin bag—in the signature IndiGo blue and comes with an ‘unbreakable’ German Polycarbonate hardshell.

Zee in “active engagement” with Sony over proposed merger scheme: Punit Goenka

Zee and Culver Max merger was given the greens signal by the National Company Law Tribunal (NCLT) in August but there was an obstacle when Goenka, who was spearheading the plan, had to step down as CEO.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

WhatsApp’s head Will Cathcart indicates potential introduction of ads

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

Disney CEO Bob Iger: We’d like to stay in that (India) market

The NCLT on Feb 9, rejected the IPRS’s plea questioned the legality of the arrangement between Star India and Novi Digital Entertainment. (Representative Image: via Unsplash)

As per their declarations, Disney is now progressing toward attaining annualised savings of $7.5 billion, demonstrating its proactive approach to cost management.