Indrani Bose – Page 145

We want to take the Ad Club global: Rana Barua, President, Ad Club

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

What’s the connection between Washing Powder Nirma, Chopsticks and Mithila Palkar?

Mithila Palkar’s name in the movie is Nirma. And yes, she is named after Nirma, the washing powder brand.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Find out what is the connection between Mithila Palkar, her 2019 Netflix film Chopsticks and washing powder Nirma.

KFC India raises awareness for Indian Sign Language

Through the Kshamata program, KFC India is committed towards empowering women and the speech and hearing-impaired at their restaurants.

The Sign Language Bucket and the #SpeakSign campaign are part of KFC India’s Kshamata program, which is aimed at feeding people’s potential, and bridging the gender and ability gap.

IKEA comes up with “All Things Festive” campaign with Leo Burnett

Playing on the element of personification, the ads capture the reaction of the surrounding decor as they groove to song and dance making everything feel new and vibrant.

The ads show existing home elements celebrating the arrival of new additions — the PERSBOL chair and INGATORP table.

In the next 4 years, 25 percent of our volume will come from electric: Santosh Iyer

Santosh Iyer, Mercedes-Benz India CEO

The India MD and CEO of Mercedes-Benz also gave his take on the new media consumption landscape and plans to adapt to that, and how the brand’s focus will always be the customer.

Travel search engine Kayak ropes in Mrunal Thakur as brand ambassador

KAYAK has partnered with Indian film actor Mrunal Thakur to raise awareness about how easy it is to book family travel or even solo travel in the upcoming festive season. (Image sourced from News18)

KAYAK’s consumer research found 98 percent of Indians surveyed intend to travel within India during the festive period, with 3 out of 5 of those surveyed (60 percent) intending to travel internationally over the festive travel period.

Microsoft announces launch of Microsoft Copilot, an AI companion

Bing and Edge can now provide more tailored recommendations and the best price based on your request, powered by AI. (Image sourced from Moneycontrol)

Microsoft Copilot will be available in Windows 11, Microsoft 365, Edge and Bing for a seamless AI-powered experience across applications and devices.

Onsitego partners with Hardik Pandya to increase awareness about device protection plans

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

Olympic and World Champion Neeraj Chopra becomes brand ambassador for JSW Group

Previously, Visa signed PV Sindhu as the first ‘Team Visa’ athlete from India. (Image sourced from Moneycontrol)

JSW Sports – the sporting arm of the JSW Group has had a holistic approach to athlete development.

YouTube announces new generative AI products to usher in a new era of creative expression

The program will roll-out starting with Flipkart and Myntra.

YouTube has consulted with more than 3k creators in the process of building YouTube Create. Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.