Author: Indrani Bose

We are giving Bharat Ratnas to actors promoting Pan Masala: Revant Himatsingka, aka Foodpharmer

Revant Himatsingka said, "I sometimes empathise with brands, because if everyone is lying and you don’t, you may fall behind. If customers were aware that brand A is clean and brand B is not, then they would pay extra for A, but right now, they are not aware of this. That’s why I am trying to educate customers how to read labels." (Image by @foodpharmer via Instagram)

Revant Himatsingka on his journey since the Bournvita controversy, being called a de-influencer and how he deals with brands in his line of fire.

Adani Sportsline announces Sanjay Adesara as new chief business officer

Sanjay Adesara has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.

Adesara’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management.

JioCinema forays into kids entertainment

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age-appropriate content.

BluSmart unveils its new visual identity

Under this MoU, while ASDC will implement a 3-month comprehensive driver skills training to equip these women candidates with the necessary skills and knowledge required for safe and efficient driving,

The colour of the logo has shifted from a slightly purplish-tinted blue to a pure, vibrant blue. BluSmart sought inspiration from nature itself.

If you plan to attack some other nation and use AI there, that is an issue: NR Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

Murthy pointed out that our first task would be to move from an oral culture to a written culture, to a documentation-oriented culture, so that huge amounts of data can be generated.

Dabur family under scanner in the Mahadev App case

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

The Burman family said the FIR was an “arm-twisting” attempt that comes at a time when the Burman family is in the process of acquiring Religare Enterprises.

Ethical Marketing in edtech – The balance of profit and purpose

Trouble begins when the makers and marketers of one kind of product start trying to build stories that cater to a people that aren’t meant to be your customers in the first place. And trouble grows when those customers sooner or later discover that your product’s ecosystem is built around a foundation they don’t subscribe to. Do this enough times and trouble really explodes. (Representative image by Melanie Deziel via Unsplash)

Telling potential and existing customers a story that’s not authentic to your purpose is a fool’s errand, because there’s no way to back it with the credibility that comes with all the interventions and avenues one has (hopefully) built in the service of said purpose.