Author: Imran Fazal

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

‘Ready-to-mix body wash failed for us’, says GCPL’s MD and CEO Sudhir Sitapati

From Left to Right – Mr. Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd. (GCPL), Dr. Radhakishan Pawar, Joint Director, VBD, Public Health Department, Maharashtra, Dr. Samir Dalwai, Developmental Pediatrician and Treasurer of Indian Academy of Pediatrics (IAP) at the unveiling of the new Goodknight Flash with new molecule (Renofluthrin)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products Limited on readiness of categories, a new Goodknight product launch, media spends and growth in rural markets.

Breaking: Stakeholders to meet MIB on July 19 to brainstorm on SDC

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

The court had directed MIB to conduct brainstorming sessions with stakeholders to develop an implementable mechanism around Self Declaration Certificate (SDC) and submit their recommendations in three weeks.

Loco’s AVOD model fails, will it bounce back?

Loco has previously partnered with major publishers like Krafton, Activision, Ubisoft, and Riot Games, as well as global entities like the NBA and FIFA.

The platform has raised a total of $51 million in funding, including a $42 million Series A round in 2022 led by Hashed, with participation from Makers Fund, Catamaran Ventures, and Korea Investment Partners. Investors from the company’s seed round, such as Krafton, Lumikai, and Hiro Capital, also participated in this funding round.

GCPL looks at gaming and esports IPs for advertising opportunities: EXCLUSIVE

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand’s plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Saudi Arabia to host first ever Olympic Esports Games in 2025

Indian esports industry stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou.

Last year, Saudi Arabia launched an annual Esports World Cup, with the first edition currently taking place in Riyadh from July 3 to August 25.

Nikon India sticks to imports amid growth, aims to cross Rs 1000 crore revenue mark

Nikon India recently expanded its mirrorless camera range with the launch of the latest Z6III full-frame mirrorless camera in India.

According to a Mordor Intelligence report, the global digital camera market size is estimated at USD 5.39 billion in 2024 and is expected to reach USD 6.83 billion by 2029, growing at a CAGR of 4.85% during the forecast period (2024-2029).