When asked about situations when their consent was violated, 65% of young Mumbaikars chose not to speak to their date/partner about it and turned to a friend and looked for resources online.
Author: Aashrey Baliga
In conversation with IKEA India’s Anna Ohlin
Ohlin the brand’s latest brand campaign ‘Ghar Aa Jao’ and more
ResMed hopes its rap track can help Indians sleep well
With a campaign featuring singer and rapper Baba Sehgal, the brand wants to change the way we treat sleep disorders.
Max Life Insurance ropes in ‘Hitman’ Rohit Sharma and wife Ritika Sajdeh as brand ambassadors
Sharma and Sajdeh will make their first appearance as a couple on-screen
Mast & Meh: Spotify, SUGAR, Tata Capital, Byju’s, Vicks, Jar
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Exclusive: Manish Tiwary wants the whole country to say ‘Amazon Se Liya’
The e-commerce juggernaut’s country manager for India gives us the inside view of the brand’s festive season campaigns.
Roger Federer – a legacy in ads
Memorable ads featuring tennis legend Roger Federer who announced his retirement from the sport this week.
Budweiser’s FIFA World Cup global campaign declares ‘The World is Yours to Take’
Budweiser teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness
News18 widens lead over competition between Week 33-36
As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market
Diary of a malcontent copywriter
An insight into the mind of a modern-day advertising copywriter