These insights from industry leaders underscore the growing importance of AI in marketing. As AI continues to evolve, marketers need to embrace it as a tool to enhance customer experiences, drive engagement, and ultimately achieve business growth.
Author: Aashrey Baliga
EC asks political parties to use social media responsibly and ethically for election campaigning
The EC has asked parties to avoid impersonating others, post content that is derogatory towards women, abstain from using children in campaigns, avoid any harm to animals and refrain from circulating or publishing deepfake videos.
Mast and Meh: Lahori Zeera’s new campaign is a fun new take on product advertising
A brand, not generally in the spotlight all the time or being talked about often. But, via this campaign, it sure does make you want to grab a bottle and chug it down.
Ola’s Bhavish Aggarwal slams gender pronouns; “Hoping that this “pronoun illness” doesn’t reach India,” he said
Aggarwal asked LinkedIn’s AI chatbot about himself and shared the response in the form of a screenshot on X. The chatbot used pronouns “they” and “their” to address the CEO.
FCB Interface wins the creative mandate for Philips Home Appliances
Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of innovative Philips products, including Garment Steamers, Steam irons, Airfryers and Mixer Grinders.
Lowe Lintas and Naukri launch new campaign targeting Gen Z workforce
Intended to go live during IPL where ACDs are no more than 15 seconds, the campaign leverages compelling storytelling and resonant messaging, to connect with Gen Z job seekers on a deeper level.
HDFC Mutual Fund launches new Mother’s Day campaign to promote financial literacy among children
The film puts forward the message that just as children emulate their parents in various aspects of life, they are likely to follow suit in financial matters as well.
40 percent of travel enthusiasts find unresponsive customer support as most frustrating: Report
Kapture CX recently conducted a survey where travel buffs shared their most frustrating pain points when travelling, highlighting the need to address customer support challenges in the industry.
NPCI Bharat BillPay onboards Disney+ Hotstar as a new biller under subscription category
This association will provide the OTT’s existing users, as well as new users, with a seamless subscription purchasing experience.
Anurag Gupta joins The Womb as chief executive officer
Gupta assumed responsibilities as of Thursday, the 2nd of May.