Aashrey Baliga – Page 28

Lights, camera, politics! Indian film celebrities that embraced the political limelight

Rajinikanth, Govinda, Kangana Ranaut and Shatrughan Sinha

In India, the transition from reel to real can be quite dramatic, with some actors leveraging their screen image to become political heavyweights. Let’s take a peek at a few of these crossovers:

Havas India elevates key leaders across Havas Creative Network India

Kundan Joshee, Anupama Ramaswamy, Geet Nazir and Prashant Tekwani.

Havas India has announced leadership transitions across three agencies under the Havas Creative Network India umbrella, including Havas Worldwide India (creative), Conran Design Mumbai (brand design), and Havas CX India (customer experience).

Wavemaker India retains media mandate for Luminous Power Technologies

Wavemaker retained the mandate after a competitive multi-agency pitch. Wavemaker’s Delhi office will continue to oversee the seamless execution of all services for Luminuous Power Technologies.

Wavemaker has been entrusted with the brand’s traditional and digital media responsibilities since 2021. These include media strategy and planning, media investment, media activation, and content creation.

NCLT approves resolution plan of Sapphire Media Limited for Big 92.7 FM

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The NCLT Bench comprising technical member Madhu Sinha and judicial member Reeta Kohli approved the resolution plan submitted by Sapphire Media Limited in its order dated May 6.

Mayur Hola joins Swiggy as vice president – brand

Prior to Culinary Brands, Hola served as senior vice president - global brand at OYO.

Mayur Hola previously worked as chief marketing officer of Culinary Brands.

Hyundai launches fourth season of Hyundai SUV owner drive – Hyundai Explorers Adventure

In the season 4, Hyundai Explorers Adventure will cover locations ranging from Jim Corbett, Gwalior, Agra, Gulmarg, Nashik, Cherrapunji, Pench, Chikkamangaluru, Munnar, Narkanda, Manali, Leh and many more locations.

TechnoSport launches ‘Election Fever’ campaign

The campaign video is conceptualized by Expresso, a Chennai-based creative consulting firm.

The campaign aims to highlight the qualities of TechnoSport’s products, which assist every Indian in enduring the blistering heat of elections.

Marketing for growth: Connecting campaign outcome with business performance

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

The test for marketers, is to eliminate inefficient spends and reinvest the saving in investments that balance the short-term growth acceleration with a long-term agenda to secure market share gains. It’s up to marketing to create a resilient impact framework that helps the business outlast the storm and set sail confidently when the headwinds calm down.