Aashrey Baliga – Page 161

Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM

TAM data also shows that during the initial phase of IPL 16, many e-commerce categories have shifted away from TV advertising. In IPL 15, the top five categories were dominated by e-commerce players. (Image via Twitter - @IPL)

Changing media consumption habits seen as primary reason for significant decline in IPL 16 TV advertisers during initial phase.

Marketing Mocktail: If you rest, you rust – Brand Refreshment explained

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

The column touches upon the reasons why a brand should refresh itself and the steps involved in refreshing it.

Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.

"The growth in India whether it is economic growth or cultural growth is going to come from small town India. That’s where Bharat is at its core, that’s where Bharat lives. And we thought it is very interesting out there." - Arnab Roy, VP- marketing, Coca-Cola

Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.

dentsu X Releases Motivations Study to help brands understand consumers better

The main reason for the disconnect with the new age professionals was that they saw it as their ‘Dad’s Brand’. It did not resonate with the attitudes and lifestyle of the younger audience.

The study has identified six core Motivations that drive everyone at varying levels: Accomplishment, Affection, Information, Possession, Power, and Protection. Each core Motivation is comprised of 25 sub-Motivations that are defined by individual statements that help dive deeper into the uniqueness of each person and their drivers.

Bajaj Electricals appoints Devika Sachdev as head of advertising and brand management

Sachdev comes with an experience of 21 years in brand marketing and communications. She has worked across various consumer businesses, namely the Aditya Birla Group, General Mills, Godrej Consumer Products, Bajaj Consumer Care and Marico.

In this role, Devika Sachdev will drive the communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep brands.

JioCinema gets record number of advertisers and sponsors in TATA IPL 2023 opening week

JioCinema set the tone with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans, achieving a peak concurrency of 1.6 Cr. In addition, JioCinema registered over 2.5 Cr. downloads, a record for the most installed app in a single day. (Image via Twitter - @IPL)

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 375 Cr. This followed a first weekend which amassed 147 Cr. views, the highest-ever opening weekend for the TATA IPL on digital.

Offshore betting firms flood Indian media with illegal ads ft. Bollywood stars, sports legends

For quite some time now, companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway have been ramping up their advertising efforts in India, coinciding with the action-packed events like Indian Premier League cricket season, World Cup and others. In fact, they have been using the GST chaos for moment marketing purposes as well. Platforms like Fairplay have been using influencers to promote features such as '24X7 winning withdrawal, no GST, and referral code bonuses’.

Companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway are ramping up their advertising efforts in India, coinciding with the action-packed Indian Premier League cricket season.

Bookstrapping: Unframed: Discovering Image practices in SE Asia by Rahaab Allana

The editor of the book aims to dismantle our conditioned habits of viewing ‘who’ and ‘where we are’, ‘what is real’ in our world. She also uproots the frames of familiar history, making us realise that peoples and cultures that seem unconnected today may have had generative connections in the past!

The book makes you appreciate that photographers travelled, that they were engaged for projects etc. The chapter on Maharaja Sawai Ram Singh of Jaipur, his motivations and his agency, make for very interesting reading. Bookstrapping rating: 3.5 stars

Campa Cola revival is one of the best things to happen: Arnab Roy, Coca Cola

India is a very price conscious market and affordable price points like Rs. 10 price point or Rs. 20 price point are very important. The premium price point range, involves some good pack mix interventions and so, the overall profit pool remains at a level. (Image 1 by Laura Chouette via Unsplash, Image 2 by @just_drinks via Twitter)

Arnab Roy, VP – marketing, Coca-Cola, on the revival of Campa and growth of the cola category.

Time to make influencer eco system culpable for misleading promotions

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The World Startup Convention episode puts the onus on influencer marketing agencies and the influencers themselves to check the authenticity of the products, brands and services they endorse.