Author: Aashrey Baliga

Simply Speaking: Brands are born inside

Companies that leverage their brands to achieve phenomenal growth and market stature take their brands beyond marketing. (Representational image by Calvin Craig via Unsplash)

A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it.

Metaverse Implosion: Metaverse craze fizzled out as quickly as it started. Now what?

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

There is definitely a clear slowdown when it comes to Metaverse-related marketing and an accelerated diversion of focus and funding to next big thing – generative AI.

JioCinema launches TATA IPL fan parks to make digital streaming omnipresent across India

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

The Fan Parks will be a great family experience to enjoy the sunshine and fresh air along with an array of exciting offerings for people of all ages including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.

WhatsApp’s new ad campaign educates users on online safety

Wunderman Thompson India will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership. (Representational image by Pradamas Gifarry via Unsplash)

The campaign will highlight ways to enable WhatsApp safety features that come together to offer layers of protection to users as they spend more and more time online in their daily lives.

JioCinema viewership touches 2.2 Crore during CSK’s match against Rajasthan Royals

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 Cr. This followed a robust first weekend which amassed 147 Cr.

#TBH: Influencer business must iron out flaws in the ecosystem

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers. (Representative image by Muhammad Daudy via Unsplash)

Why the sector needs rigorous monitoring is because social media stars peddling products through their content wield more power over their followers. Depending on their qualifications, credentials, popularity, and level of audience engagement, influencers have an impact on consumer behaviour.

Clutter Breakers: Why Piyush Pandey is cheering for Cadbury Dairy Milk’s latest IPL ad campaign

Piyush Pandey calls Cadbury Dairy Milk a “brave” brand for taking a sport like cricket, which is considered to be a religion in a country like India, and using its mass appeal to promote other sports.

In an exclusive conversation with Storyboard18, Piyush Pandey, Ogilvy’s chairman global creative and executive chairman India, talks about how Mondelez India is acting like a responsible corporate citizen with points of view on things that matter to people.