Author: Aashrey Baliga

Unveiling the secret sauce behind Ching’s success in the crowded Indian FMCG market

Currently, Invus Group, which is a European investment arm owns 40 percent in Capital Foods, American private equity group General Atlantic holds 35 percent and Ajay Gupta owns the remaining 25 percent. Nestle is looking to acquire a majority stake in Capital Foods and is reportedly willing to pay over $1 billion to see the deal through.

Capital Foods owned brand Ching’s Secret’s proposition of Desi Chinese worked wonders in the Indian market at a time when the FMCG market was already dominated by major players. Read to find out how Capital Foods’ founder Ajay Gupta managed to carve a permanent spot in the market and in Indian households.

Ministry of I&B issues warning against advertisements of betting and gambling platforms

While the celebrities and influencers endorsing the app are not directly violating any codified law, they are in violation of the directions of the Central Government since the app is banned and any promotions of it are illegal.

The Advisory has been issued to all media formats, including newspapers, television channels, and online news publishers, and showed specific examples where such advertisements have appeared in the media in recent times.

IPLIX Media launches creator economy start up incubator

The communications satellite weighs 4700kg, exceeding the current highest spacecraft launching capacity of 4000kg of ISRO. (Representative image by NASA via Unsplash)

The agency will be launching two separate divisions to help content creators with monetisation opportunities as well as mentoring early-stage startups.

DD Free Dish: Understanding the surge in its popularity

During January-June 2024, a total of more than 3,300 brands were present on TV and 5 out of the top 10 brands were from Reckitt and 4 were from HUL, according to TAM data.

DD Free Dish has become increasingly popular due to its ability to reach a vast rural population. Prasar Bharati’s revenue from MPEG-2 slots increased by 66 percent to Rs 1071 crore.

Campa: Rebranding an iconic brand that had faded into oblivion

One thing about a living brand is certain. It needs to be agile and move with the times, environment and audience. There is no straight answer to when or why rebrand. One size does not fit all. It entirely depends upon the life-stage of a brand and how rapidly its audience and ambition are evolving. (Representative image by Alice Dietrich via Unsplash)

Campa’s rebranding aims to break the status quo by being dynamic, vibrant and surprising with different manifestations of the same logo for different beverages.

Storyboard18 Exclusive: Prasar Bharati to increase Free Dish slots next year, CEO Gaurav Dwivedi tells Storyboard18

In a world increasingly dictated by algorithms, Dwivedi emphasizes the importance of human judgment in journalism. He believes in empowering reporters to retain control over their narratives and their revenue. (Image via Prasar Bharati website)

Prasar Bharati plans to increase Free Dish slots next year to cater to growing demand for free-to-air channels

Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports

Dream11 has indeed come a long way since its inception. With over 160 million users, it is not only India's but also the world's largest fantasy sports platform. Five to six years ago, this user base was just a fraction of what it is today, and every year, we have seen significant growth, not just in terms of the number of users but also actively engaged users across 12-13 different sports, in addition to cricket. - Vikrant Mudaliar, Chief Marketing Officer, Dream Sports

Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.

Indian Sports Industry crosses Rs 14,000 cr, sports celebrity endorsement market value hits Rs 729 cr: GroupM Report

Dream11 is replacing ed-tech major BYJU's. BYJU's had quit after the end of the last financial cycle. (Representational image by Yogendra Singh via Unsplash)

The report reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85 percent of the sponsorship spends, while emerging sports like football, kabaddi and marathon have seen a massive upsurge in the sponsorship spends, contributing to the remaining 15 percent.

Manas Lahiri appointed Famous Innovations’ COO

With over 21 years of experience in marketing and advertising, Lahiri expertise lie in harnessing data and analysis to shape strategy for the companies. He has held senior positions at various renowned agencies and brands, including Samsung, Motorola, McCann, Ogilvy, Havas Worldwide, and more.

He joins the agency from Havas Group India where he was serving as the managing director (MD).

Razorpay launches AI-powered co-founder service on April 1st

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

The initiative comes at a time, when India is witnessing a sharp rise in entrepreneurial spirit and an increased adoption for AI