storyboard18 – Just another WordPress site

JSW MG Motor enters the ‘accessible luxury’ electric car market

As part of its strategic expansion, MG Motor India also announced that pre-reservations for both the MG Cyberster and the MG M9 will commence immediately. (Image: JSW Group)

Company steps into the ‘accessible luxury’ EV segment with MG Cyberster and MG M9, expanding its electric vehicle line-up.

MIB’s Sanjay Jaju on M&E industry | Mindshare’s Amin Lakhani interview | Election Commission’s advisory to political parties

Sanjay Jaju of Ministry of Information and Broadcasting highlighted that the media and entertainment industry is not only culturally significant but also an economic powerhouse. This industry contributes nearly Rs 3 lakh crore to the Indian economy and is growing at a rate faster than the overall economy. Certain sub-sectors, like gaming, are witnessing growth rates of around 20%, underlining the immense potential of this domain.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Local Cable Operators’ registration goes fully online on Broadcast Seva Portal under amended rules

Effective from today, LCO registrations will be conducted entirely online with the Ministry itself as their registering authority.

The Ministry of Information and Broadcasting has today issued a notification amending the Cable Television Network Rules, 1994 (the Rules), to streamline the Local Cable Operator (LCO) registration process.

Coldplay Concert: Bombay HC urges Govt to address ticket sales malpractice

The allegations were regarding irregularities in ticket sales and through the ticketing aggregator BookMyShow platform. (Image Source: Unsplash)

Coldplay concert is all set to be held on January 18, 19, and January 21 at the DY Patil Stadium, Navi Mumbai.

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Next wave of digital growth in rural India, 1 billion people to have smartphones

Expanding on his point about the digital empowerment of rural India, Rajesh Magow said, “We would have one billion people on smartphones. It will cover a lot of the rural population, open up many avenues for them, and generate employment.

Cannes Lions 2025: Josy Paul appointed Jury President of Sustainable Development Goals

Josy Paul had pioneered the idea of brand movements with the philosophy 'Create acts, not ads! He and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’.

This year’s Jury Presidents also include Ali Ali, co-founder and film director, Good People Films, representing Egypt on the line-up for the first time, as the Film Craft Lions Jury President.

Bingo! Tedhe Medhe brings ‘Bhaukaal Lok’ to Maha Kumbh 2025

True to its name, which combines 'swagger' (Bhaukaal) with 'realm' (Lok), the initiative promises a vibrant celebration of Uttar Pradesh's cultural essence, bold flavours, and festive spirit.

ITC’s quirky snack brand blends Uttar Pradesh’s vibrant culture with bold flavours in an immersive experience zone.

Maruti Suzuki unveils its first electric SUV – e VITARA

Built on the ground-up HEARTECT-e platform, the e VITARA offers superior performance and excellent range, with uncompromised comfort and safety. Set to be introduced in the NEXA channel, the e VITARA embodies NEXA’s core values of innovation, sophistication and premium customer experiences, stated the company in a statement.

The e VITARA will be showcased through a phased rollout across NEXA dealerships nationwide. The e VITARA will be exported to more than 100 countries, including key markets like Japan and Europe.

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.