Basketball will take time to develop fan base in India: Sonny Vaccaro, sports marketing expert

"AI informs me that basketball is not in the top 4 sports in India. Even a groundswell effort to install basketball backboards with hoops at local playgrounds would begin to help establish the sport in neighborhoods," stated Sonny Vaccaro to Reeta Ramamurthy Gupta.

In this week’s Bookstrapping, Storyboard18 presents an exclusive conversation with the legendary sports marketing genius Sonny Vaccaro – the man who convinced Nike to sign Michael Jordan.

From a Zoo in San Diego to 467M users in India: YouTube’s 20-year journey

Karim, one of YouTube’s three co-founders along with Chad Hurley and Steve Chen, had no idea at the time that this casual moment at the zoo would become the foundation of a platform that now shapes media, entertainment and even democracy itself.

Exactly 20 years ago on April 23, 2005, a short clip titled “Me at the zoo” became the first video ever uploaded to YouTube. Filmed by Yakov Lapitsky and featuring the tech entrepreneur Jawed Karim.

VerSe Innovation’s Managing Partner and Group CFO Sandip Basu steps down

Sandip Basu, a qualified chartered accountant and cost accountant, began his career at Bharti Airtel as chief financial officer. Then, he joined Bpl Mobile Communication Limited as chief executive officer and group CFO. He led Xcel Telecom as CEO, and then worked at Loop Mobile India as CEO.

His departure comes amidst a delay in FY24’s audit.

YouTube turns 20: 20 billion videos, 20 million daily uploads and a reinvention

YouTube’s subscription business is also growing steadily, with the platform recently crossing 125 million subscribers globally across its Music and Premium services.

YouTube’s subscription business is also growing steadily, with the platform recently crossing 125 million subscribers globally across its Music and Premium services.