India’s media ‘Does not need foreign validation,’ says I&B Ministry

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

The query, raised by Congress MP K Sudhakaran from Kerala, sought clarity on India’s decline in the global rankings and the measures undertaken by the government to protect journalists and safeguard press freedom.

CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder

The raids could lead to rebirth of strategic creativity, rise of agile, insight-driven agencies and a redefinition of media value, says Raj Kamble, Founder and CCO of Famous Innovations.

CCI raids on media agencies will allow new players and independent agencies to also have a fair playing field in the media landscape, shares Raj Kamble, Founder and CCO of Famous Innovations.

Hypothesis by OML wins Influencer Marketing mandate for Ather Energy

This collaboration marks a significant step in redefining Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.

Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report

The survey also revealed a broader concern over the pressure to overwork, with 75% of IT professionals feeling personally or observing co-workers facing expectations to exceed the standard workweek. (Image: Unsplash)

A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.

Breaking News Dominates Viewer Engagement: BrandPulse Report

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

A recent study by BrandPulse highlights a fundamental shift in how audiences engage with news platforms. Unlike dedicated followers of specific programs or anchors, viewers are more likely to tune in for real-time updates and trending events.