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Piyush Goyal slams Indian startups for focusing on ‘fancy ice-cream’ while China develops chips

Piyush Goyal, Minister of Commerce and Industry at Startup Mahakumbh 2025

Piyush Goyal asked entrepreneurs, “Will India choose to make ‘chips’ or ‘ice cream’?”, The decision depends on today’s generation.

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms.

Rohitash Srivastava joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

Karnataka HC refuses X Corp’s interim relief in challenge to Govt’s Sahyog portal blocking system

X Corp contends that the content takedown orders issued via the Sahyog portal fail to comply with the safeguards mandated by Section 69A of the Information Technology Act (IT Act).

X Corp argues that the Sahyog portal bypasses necessary legal safeguards for content-blocking orders as set by the IT Act, calling for a review by the Karnataka High Court.

Indian gaming industry on the rise | Bike taxi services halted in K’taka | Unilever acquires new brand

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.

Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report

“While social media accounts for a large portion of performance advertising budgets, many marketers have hit a barrier in the form of diminishing returns,” said Adam Singolda, CEO of Taboola. “More spend just isn’t translating into better results. The findings in this report point to difficulty in sustaining performance over time, with marketers seeking solutions that can help them overcome that barrier.”

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.