“Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love—big or small—without second-guessing.
Basketball will take time to develop fan base in India: Sonny Vaccaro, sports marketing expert
In this week’s Bookstrapping, Storyboard18 presents an exclusive conversation with the legendary sports marketing genius Sonny Vaccaro – the man who convinced Nike to sign Michael Jordan.
Navi Mumbai airport sells 70% of ad space before opening; Jewar follows close behind
Similar momentum is building at Noida International Airport, also known as Jewar Airport. Roughly 50–60% of its OOH inventory has already been booked.
From a Zoo in San Diego to 467M users in India: YouTube’s 20-year journey
Exactly 20 years ago on April 23, 2005, a short clip titled “Me at the zoo” became the first video ever uploaded to YouTube. Filmed by Yakov Lapitsky and featuring the tech entrepreneur Jawed Karim.
Maruti Suzuki’s Q4 profit drops | PSUs fuel ‘Reverse Auction’ menace | Unilever CEO pins growth hopes on India
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Zee Entertainment sells Hyderabad property for Rs 99 cr amid strategic asset monetization
The divestment comes at a time when Zee Entertainment is focused on improving its cash flows and balancing its books.
VerSe Innovation’s Managing Partner and Group CFO Sandip Basu steps down
His departure comes amidst a delay in FY24’s audit.
YouTube turns 20: 20 billion videos, 20 million daily uploads and a reinvention
YouTube’s subscription business is also growing steadily, with the platform recently crossing 125 million subscribers globally across its Music and Premium services.
Apple to shift assembly of all US-sold iPhones to India by 2025
The final decision will depend on how quickly India’s supply chain can scale, and how ongoing US-China trade talks evolve.
Kinji Saito steps down as Non-Executive Director of Maruti Suzuki; Koichi Suzuki to take charge
The Board of Directors, in its meeting held earlier today, approved the appointment of Koichi Suzuki as the new Non-Executive Director, effective April 26, 2025.