Indian Gen Z are trend-setters: Instagram study

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

Among other trends, nearly a third of Gen Z respondents in India picked ‘bad taste in memes’ as their top turn-off.

The human mind is the most powerful tool to ever exist: Infosys’ NR Narayana Murthy

For a company like Infosys, the only insurance it has is the ability to innovate. Murthy said that as long as CEOs encourage such thinking among employees, then one need not worry about ChatGPT. (Image sourced from Forbes India and YouTube)

N. R. Narayana Murthy, co-founder and chairman emeritus, Infosys and Nikhil Kamath, co-founder, Zerodha about AI technologies gaining prominence and if and how it will cause a disruption to businesses.

Disney’s streak of box office failures continues; what is the path to recovery?

According to Iger, while the TV business is not on a growth trajectory it still has the potential to become an important component to engage with customers. (Image sourced via CNBC)

‘Wish’, a musical about the wishing star that so many Disney characters have wished upon in the studio’s century-long journey failed to attract families during its release on Thanksgiving. The movie collected a poor $31.7 million over the five-day long holiday. 

Deepfakes pose a big threat to democracy and social institutions: Ashwini Vaishnaw, IT Minister

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies.

In an interview with Ashwini Vaishnaw, the Union Minister for Railways, Communications, Electronics & Information Technology conveyed his concerns about the potential risks that artificial intelligence, particularly deepfakes present to India’s democracy and society.

Meta’s paid ad-free subscription service comes under legal scrutiny

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Advocacy group NOYB (None Of Your Business) filed a complaint with Austrian regulator on Tuesday claiming that the service amounts to paying a fee to ensure privacy.

Sudhir Sitapati and Vinay Sitapati shed light on how politics influences consumer behaviour

India is gearing up for multiple state elections and the approaching central election. Thus, it becomes crucial to understand the correlation between political regimes, policies, elections and consumer purchase patterns. (Images sourced from Forbes India and Ashoka University website)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products and Vinay Sitapati, a professor of political science and legal studies at Ashoka University, talk about the relationship between political landscapes and consumer behaviour.

Why does Tanmay Bhat think CMOs don’t know where to spend money?

Nikhil Kamath, co-founder of Zerodha recently hosted a group of successful content creators on his podcast - WTF. The panel included Tanmay Bhat, Nuseir Yassin, Ranveer Allahbadia and Prajakta Koli. (Images sourced via YouTube and Instagram)

Tanmay Bhat, renowned comic and ad maker said a rather interesting thing on Nikhil Kamath’s podcast. “If I was hiring for marketing and there’s a kid who has grown an Instagram page from 0 to 10k followers, that kid is a killer. Most CMO’s would not know where to spend money to make this happen.”