From humble brown bag to haute couture: Pharrell Williams reimagines the lunch bag for Louis Vuitton.
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Shantanu Deshpande calls out the absurdity of a “dude” selling “zero marketing costs” workshops
The candid founder of The Bombay Shaving Company pointed out a workshop that was promoting how to get customers without spending marketing money. Find out more.
Microsoft overtakes Apple; becomes world’s most valuable company
Apple has been facing serious competition from China-based manufacturers Huawei and Sino-U. The iPhone, Apple’s biggest moneymaker is witnessing weaker sales in China due to this.
Glittering World Cup run brings mega endorsement deals for Mohd Shami
As per brand experts, Shami has seen a doubling in his endorsement fees post his outstanding World Cup performance.
EaseMyTrip capitalises on Maldives row, promotes offers on India travel
The travel aggregator suspended all flight booking to Maldives following the disparaging remarks made by Maldivian ministers against Indian Prime Minister Narendra Modi following his visit to Lakshadweep
Vibrant Gujarat: Zerodha’s Nikhil Kamath credits PM Narendra Modi for boosting the Indian startup ecosystem
At 10th edition of the Vibrant Gujarat Summit, the celebrity startup founder said, India has already arrived, as big changes have happened in the country’s entrepreneurial landscape over the last 10 years.
56 percent Indians planning to shift homes in next two years: Ikea report
When it comes to household chores, 22 percent of women and 17 percent of men feel they are never-ending. So, whether tidying is therapeutic or whether it’s an obstacle course, keeping it organized is the plan, the report says.
Zee-Sony Merger: Contrary to speculations, talks continue amid leadership dispute
In a regulatory filing on Tuesday, Zee Entertainment Enterprises Limited claimed that the merger was very much on track.
Are ad agencies becoming bargain basements?
Agency fee structures have constantly been evolving. Today it is more about perception than about ROI, especially when it comes to retaining marquee clients.
‘Sexist’ and ‘Regionalist’: Indira’s Rasam Paste’s OOH ad sparks controversy
The ad featured a line that read, “Wife North Indianaaa?” (Translated to – is your wife North Indian?) The ad insinuated that women from North India can’t make rasam.