Tag: Media

Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.

Reddit’s urban surge: 37% visitor growth fuels political, news hub status

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

Interestingly, Tumblr experienced a staggering resurgence, jumping from just 1.2 million to 15.7 million users, representing a massive 1161% year-on-year growth, according to a report by Comscore.

Dish TV addresses NSE, BSE penalisation over board strength non-compliance

Dish TV's board strength fell below the required level due to shareholders rejecting director appointments on December 12, 2024.

NSE and BSE issued notices on March 17, 2025, regarding Dish TV’s non-compliance with board and committee composition regulations. Responding on March 18, Dish TV said “non-compliance was beyond its control due to shareholder rejections and government approval requirements”.

From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?

As per MIB Guidelines, exceeding 10 minutes of advertisements breaches the Ministry’s stipulated norms. (Image source: Moneycontrol)

If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.

Toy Boom: How playtime is powering a $3 billion industry

The toy imports have declined by 52%, while exports have surged by an impressive 239%.

Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Delhi HC grants tax exemption to Indian Broadcasting & Digital Foundation

The crux of the investigation revolves around whether these industry bodies colluded to fix commissions, manipulate pricing, or restrict fair competition.

The High Court also upheld IBDF’s argument that its role in the formation and promotion of BARC was neither voluntary nor discretionary but was mandated by the Central government’s policy, as supported by recommendations from both TRAI and the Standing Committee of Parliament.

Press Information Bureau flags 1,575 fake news cases since 2022: Ministry of I&B

On April 9, the Ministry of Information and Broadcasting issued Amendment No. 1 to the Auction Rules (dated November 27, 2024) for Private FM Radio Batch III channels e-auction under Phase III.

Addressing the parliamentary session on March 26, Ashwini Vaishnaw, Minister for Railways, Information & Broadcasting, and Electronics & IT, revealed that as of March 19 (in 2025 alone), over 97 fake news items have been identified.