Media – Page 9 – storyboard18

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

A digital revolution, sports diversification and AI integration to shape advertising’s new frontier, says Omnicom Media Group India’s chief Kartik Sharma

MIB working on rules to regulate online ads, influencer marketing

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

In response to the parliamentary standing committee, the Ministry of Information and Broadcasting has shared that it is working on formulating rules to regulate online advertisements, including influencer marketing.

2025 – The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM

"Regional and cultural narratives are resonating deeply with audiences, and 2025 will demand an even sharper focus on capturing these stories authentically," says Nisha Narayanan, COO & Director, Red FM & Magic FM.

Looking forward to 2025, Narayanan, COO & Director, Red FM & Magic FM, shares major plans for the company and trends that will change the course of the radio industry.

India’s top schools spur debate over OTT censorship, seek regulation

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

To mitigate exposure to adult OTT content, many schools have implemented strict monitoring of online activities and are conducting regular workshops to educate students about safe online practices and the potential risks of ‘vulgar’ content.

Comedian Kunal Kamra slams Zomato-owned Blinkit for exploiting gig workers: “Landlords Without Land”

Kamra directly addressed Blinkit CEO Albinder Dhindsa, questioning the wages paid to the company’s delivery partners in 2024.

In a scathing New Year’s post, the comedian accuses quick-commerce giants of offering freedom they can’t afford while paying wages that don’t meet workers’ aspirations.

Competition Commission of India seeks more details on Quick Commerce complaint

CCI is seeking additional evidence before investigating claims of anti-competitive practices against quick commerce companies, as traditional retailers allege unfair market practices.

TECH 2025: Trends that will shape our lives as consumers in the year ahead

Social media companies, brands, and influencers have increasingly adopted the term “creator” for the many forms of social media content producers thriving today, from bloggers, vloggers, livestreamers to Instagrammers and TikTok stars. But there is a key difference. Read on to find out. (Image: igor-omilaev via Unsplash)

2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh’s views on the big bets in tech and social media.

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

CRED’s contrarian bet: Targeting only India’s wealthy in a nation of over a billion

By focusing on India’s wealthy elite and eschewing quick profits, CRED’s founder is making an unconventional bet on the future of financial technology.

Poster Wars: BJP, AAP outdoor ad spends cross Rs 150 crore ahead of Delhi elections

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Delhi elections are scheduled for February, and key parties- BJP, AAP and Congress are pulling out all the stops to win over voters. While collective outdoor ad spend is likely to touch Rs 150 crore, digital would also see Rs 100 crore of allocation, as per industry sources.