Tag: Media

Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s broadcast, cable and streaming platforms

The deal comes on the heels of a number of Nielsen innovations. On February 3, Nielsen announced its Out-of-Home (OOH) measurement now covers 100 percent of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution. (Image Source: Awful Announcing)

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion to inform advertising, programming and licensing strategies.

Microsoft implements instant layoffs with no severance for departing staff

Since Satya Nadella’s appointment in 2014, the company has repeatedly restructured its workforce, including a major cut of approximately 18,000 employees that year, another round of 10,000 layoffs in 2023, and targeted reductions in its gaming and Mixed Reality organizations in recent years. (Image: CNBC-TV18)

Tech giant’s new performance management policy results in swift terminations without severance, as it tightens standards amid a competitive tech landscape.

Finfluencers face 60% decline in brand deal rates, drop in followers as SEBI tightens rules

Finfluencers will face a massive revenue drop as brand deals evaporate, as firms will no longer risk collaborations that could land them in non-compliance with SEBI’s circular, say experts. (Representative Image: Mark Duffel via Unsplash)

SEBI’s latest move to prohibit financial influencers from using trend data to make predictions would lead to a significant drop in brand deals from brokerage firms and investment platforms. However, improvements in disclosures, reduced deceptive practices, and better measurability in influencer marketing are expected.

Sam Altman to meet PM Modi to advocate for OpenAI’s technologies

Sam Altman stated that India is "a very important market for AI," ranking as OpenAI's second-largest market.

OpenAI CEO’s visit highlights India’s exploration of global AI partnerships amidst local innovation efforts. MeitY’s S. Krishnan emphasizes the government’s preference for open-source models while engaging with OpenAI.

Record 1.86 crore unique visitors log in for Moneycontrol’s Budget coverage

In addition to the record Union Budget numbers, Moneycontrol has consistently been India’s leading business news platform on every digital metric (in terms of unique visitors per month, time spent and page views) as measured by the digital rating agency Comscore. The platform surpassed 10 crore unique visitors in October on Google Analytics.

India’s most trusted business, finance and markets news brand Moneycontrol also recorded a whopping 24.5 crore page views and 3.16 crore sessions during its 72-hour Union Budget coverage.

BJP spent over Rs 611 cr on media ads for Lok Sabha campaigning in 2024

Overall, BJP spent Rs 1737.68 crore on Lok Sabha elections in 2024. (Image source: CNBC-TV18)

According to the expenditure report submitted by the Bhartiya Janta Party to the Election Commission of India, it also spent Rs 55.75 crore on publicity materials such as posters, banners, hoardings, and flags to bolster its election outreach.

‘In the mid-90s, I played for two years without a bat contract’: Sachin Tendulkar reflects on his early playing days

With a standing ovation accompanying the award presentation by ICC Chairman Jay Shah, Sachin Tendulkar revisited the values passed on by his father, which have shaped both his life and career. (Image: Moneycontrol)

Sachin Tendulkar also recalls how his stance to never endorse tobacco or alcohol left him without a bat sponsor for two years of his playing career.