Media – Page 11 – storyboard18

CCPA issues guidelines against greenwashing, misleading environmental claims

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

Consumer Affairs Secretary Nidhi Khare says that Central Consumer Protection Authority (CCPA) may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules.

Madison wins media mandate for Parag Milk Foods’ Rs 100-120 cr account

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar

DB Corp reports 2% revenue growth in H1 FY25, digital user base soars to 19.5 million

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

DB Corp Limited posted advertisement revenue CAGR growth of 20 percent since FY2021. The revenue increased from Rs 1008 crore in fiscal year 2021 to Rs 1,752 crore in FY24

‘It’s Hyundai, Like Sunday’: A Super Bowl lesson in pronunciation

In the ad, actor Jeff Bridges introduced audiences to the Hyundai Genesis, which had then been crowned the 2009 North American Car of the Year. (Image source: YouTube)

Hyundai’s ads voiced by actor Jeff Bridges tackled the all-too-common mispronunciation of the brand. With a catchy twist, it clarified that it’s “Hyundai, as in Sunday”.

Media accounts worth Rs 2500 crore are up for grabs this festive season

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

When most companies are caught up making most of the festive season, likes of Ola, Hero MotoCorp, Lenskart, Dabur, Tata Motors and Kotak Mahindra are in the midst of media pitches.

EXCLUSIVE: Is Ola’s mega media account up for grabs?

Ola’s media account is bound to run into hundreds of crores, making it one of the largest media accounts in the country. Storyboard18 has also learnt that Ola has finalised a large networked media agency but is yet to sign off on the deal.

DoT urges TRAI to bring pesky callers under regulatory mechanism: report

Both DoT and TRAI have been taking collaborative measures to enhance the experience of telecom users.

The Department of Telecommunications (DoT) is seeking the Telecom Regulatory Authority of India to regulate telemarketers, and foster accountability of telemarketers alongside telecom operators and curb pesky callers.

Global PC market resilient in Q3 2024 with 1% YoY growth amid replacement cycle

The increasing adoption of artificial intelligence (AI) PCs, featuring cutting-edge CPUs from AMD and Intel, is expected to further fuel market growth in the coming quarters. (Image source: Unsplash)

Despite slowing demand in China and Europe, the global PC market sustained steady growth in Q3 2024, with shipments rising by 1% year-over-year. The market anticipates further momentum as replacement demand accelerates before Windows 10 support ends, and AI-powered gain traction.

BFSI sector’s ad volumes see 37% increase in print in H1 FY24

BFSI ad volume saw a drop in the radio medium in H12024, according to the TAM Adex report. (Representative Image: Erik Mclean via Unsplash)

The banking, financial services, and insurance sector’s ad volumes saw a 14% increase on TV, and 17% in digital but a drop of 2% on radio, compared to the first half of fiscal year 2023.

Google to appeal Antitrust ruling: CEO Sundar Pichai calls case a ‘prolonged battle’

The antitrust ruling has been a significant blow to the tech giant, raising questions about the future of its search engine operations.

Google CEO Sundar Pichai has publicly addressed the company’s ongoing antitrust case for the first time, confirming a lengthy legal fight ahead, while defending Google’s dominance in the search engine market.