Tag: Media

From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?

As per MIB Guidelines, exceeding 10 minutes of advertisements breaches the Ministry’s stipulated norms. (Image source: Moneycontrol)

If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.

Toy Boom: How playtime is powering a $3 billion industry

The toy imports have declined by 52%, while exports have surged by an impressive 239%.

Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Delhi HC grants tax exemption to Indian Broadcasting & Digital Foundation

The crux of the investigation revolves around whether these industry bodies colluded to fix commissions, manipulate pricing, or restrict fair competition.

The High Court also upheld IBDF’s argument that its role in the formation and promotion of BARC was neither voluntary nor discretionary but was mandated by the Central government’s policy, as supported by recommendations from both TRAI and the Standing Committee of Parliament.

Press Information Bureau flags 1,575 fake news cases since 2022: Ministry of I&B

On April 9, the Ministry of Information and Broadcasting issued Amendment No. 1 to the Auction Rules (dated November 27, 2024) for Private FM Radio Batch III channels e-auction under Phase III.

Addressing the parliamentary session on March 26, Ashwini Vaishnaw, Minister for Railways, Information & Broadcasting, and Electronics & IT, revealed that as of March 19 (in 2025 alone), over 97 fake news items have been identified.

F&B consumer complaints double in 2024, reaching 53,228: Ministry of Consumer Affairs

FSSAI analysed 170513 samples in 2024; Rs 77 crore penalty raised, the Ministry of Consumer Affairs revealed.

In 2024, the National Consumer Helpline received 53,228 consumer complaints (under food and beverages) as compared with 27,754 complaints in 2023 and 17,389 in 2022, the Ministry of Consumer Affairs, Food, and Public Distribution notified the parliament on March 26.

NCLAT postpones CCI case against WhatsApp, Meta over privacy policy

The state commission, presided over by President Sushil Kumar and Member Sudha Upadhyay, stated that "WhatsApp is a service provider company" and its provision of services within India means it "cannot be said that this company is a foreign company and the consumer complaint against it is not maintainable." The ruling directly contradicts the district commission's view that WhatsApp users are not consumers of the platform.

NCLAT has postponed hearing CCI’s case against WhatsApp and Meta (of 2021) on the back of upcoming Digital Personal Data Protection (DPDP) Rules. The tribunal is set to determine whether CCI’s jurisdiction overlaps with new data protection rules.

EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.