Media – Page 38 – storyboard18

IAMAI urges MeitY for 24-month implementation period of DPDPA Rules

Tech giants Google, Meta, YouTube, and Snap have earlier raised similar concerns over the Digital Personal Data Protection Act's restrictions on behavioural tracking.

In its recommendations to the Ministry of Electronics and Information Technology (MeitY), the Internet and Mobile Association of India (IAMAI) has also highlighted that the Act could hinder the startups and MSMEs because of the financial and technical burden.

Ad space per publication in print witnessed mere 1% growth in 2024

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

In 2024, ad space per publication in the print increased by a percent compared to 2023, according to the TAM AdEx report. Top advertisers included Maruti Suzuki India, Hero Motocorp, and Reliance Retail, among others.

Publicis to acquire data and ID technology group Lotame

Despite global economic uncertainties, Publicis reaffirms its full-year guidance, projecting an organic growth of 4% to 5% and aiming for a slight improvement over the 18% margin achieved in 2024.

Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services at scale.

Punit Goenka acquires 0.29% shares of ZEEL through wife, son

In his personal capacity, Punit Goenka, through his wife and son, bought ZEEL’s shares.

Goenka’s wife Shreyasi Goenka bought 13,83,500 securities worth Rs 13.46 crore (0.14% of shareholding), and son Udayan Goenka bought 14,15,450 securities worth around Rs 13.46 crore (0.15% of shareholding).

Amazon Ads launches Sponsored TV in India

Sponsored TV campaigns leverage Amazon’s machine learning-powered optimisation models, which are informed by Amazon’s first-party shopping and entertainment signals.

Amazon Ads’ latest service offers brands an efficient and cost-effective way to reach audiences via Amazon’s premium streaming content, starting with Amazon MX Player.

Maharashtra govt sets up media watchdog, allocates Rs 10 crore

Various professional consulting firms specializing in media monitoring will be engaged to implement and operate the system.

The center will scientifically monitor, analyze, and report news from electronic, social, and digital media, providing real-time updates through dashboards and mobile applications.

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

From a consumer protection and brand liability standpoint, OTT communication apps including WhatsApp and Telegram have transformed into an unpredictable and high-risk communication space.

AI adoption surges across industries, but salaries lag behind

One way businesses are strengthening resilience is by diversifying supplier networks. AI helps identify and onboard multiple vendors, reducing dependency on a single source.

The AI-related job roles have surged by 42 percent over the past two years, growing from 40,000 in 2018 to 2,53,000 in 2024

Disney to cut around 6% staff across units: Report

Disney+'s average monthly revenue per paid subscriber increased from $7.99 to $8.06

Despite the layoffs, Disney’s latest earnings report showcased a 44% surge in adjusted per-share earnings, reaching $1.76 for the October-December quarter.

Cord-cutting to keep business of Pay TV vulnerable; revenues to contract upto 3% in FY2026

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

According to a recent ICRA report, cord cutting will compress the urban Pay TV subscriber base the most in FY26. Pay TV industry to witness a contraction in the range of 1-3% in the same fiscal.