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CCI Raids: AAAI’s advisory to agencies could backfire, say experts

After reviewing the feedback and terms of the proposal, the CCI acknowledged Google’s commitment to major structural changes under its newly introduced “New India Agreement.”

Empowered under section 36 of the Competition Act, 2002, which grants the Commission extensive regulatory powers. These include summoning individuals, enforcing document production, examining witnesses, and requisitioning records from various offices.

WPP’s profit soars 219% to £629 million in 2024, despite revenue decline

According to WPP’s annual report, 85% (approximately) of the company’s consolidated revenues were derived from Global Integrated Agencies

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Speaking at Storyboard18’s Global Pioneers Summit on March 28 in Mumbai, Devika Bulchandani, Global CEO, Ogilvy said,"The most important thing for me is 'Fearless Girl' is always going to be there across the New York Stock Exchange as a symbol that women have a right to be in the economic boardrooms of the world as much as any men do."

WPP has removed DEI language from its annual report amid U.S. political scrutiny, while WPP-owned Ogilvy’s CEO Devika Bulchandani continues to champion representation and purpose-driven storytelling. She highlights the ‘Fearless Girl’ on NYC’s Wall Street as a lasting symbol of female empowerment.

CCI crackdown on major media agencies may spur advertisers’ shift to ‘hybrid in-housing’

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Competition Commission of India’s probe into GroupM, Publicis, Madison, dentsu, and IPG, along with regulatory scrutiny, has led some advertisers to rethink their media buying and planning strategies. But will this accelerate the shift toward in-house capabilities, reducing reliance on external ad and media agencies? Experts argue.

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

In the latest annual report, released on March 28, WPP’s chief executive, Mark Read, acknowledged shifting political dynamics, writing that “much has changed over the last year.”

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Breaking: Gandhi family ends feud, restructures and merges Vadilal empire

A key component of the agreement involves securing the “Vadilal” brand within the company. Currently, the brand is used under a non-exclusive license from a promoter group entity.

The board approved a composite scheme of amalgamation to merge promoter/promoter group entities with Vadilal Industries. This includes the merger of Vadilal Finance Company Private Limited (VFCPL), Veronica Constructions Private Limited (VCPL) and Vadilal International Private Limited (VIPL).

Breaking: Saregama acquires majority stake in Pocket Aces for ₹127.47 crores

The transaction, amounting to INR 127.47 Crores, was executed as a second-tranche sale consideration paid to existing security holders of Pocket Aces.

With this latest move, Saregama now holds a 90.37% stake in the company, further strengthening its presence in the digital content space.

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Despite the uncertainty, some leaders still showed up, making a silent statement of resilience. Sam Balsara of Madison World, Prasanth Kumar of GroupM were present at the event.

Krafton’s Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

At Storyboard18's Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group talk about the future of marketing in gaming.

At Storyboard18’s Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.