Tag: Media

South India and content partnerships to drive Pay TV margins in 2025

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

Pay TV channels in the country are facing tight revenue margins as content acquisition and operational costs continue to rise, prompting them to raise concerns with government and regulatory authorities. However, southern India with lower ARPUs, along with youth-centric content and partnership opportunities, could offer much-needed relief.

BREAKING: Ashwini Vaishnaw announces $1 billion fund to boost creators’ economy

Opposition, civil society groups, and activists have been rallying against Section 44 (3) of the DPDP Act, claiming that it weakens the RTI Act, and demanded immediate repeal. Union Minister Ashwini Vaishnaw took it to X (formerly Twitter) to clarify.

Speaking at Global Media Dialogue ahead of the World Audio Visual & Entertainment Summit (WAVES), Minister of I&B Ashwini Vaishnaw shared that country’s first Indian Institute of Creative Technologies (IICT) will be established in Film City, Mumbai for which Rs 391 crore has already been sanctioned.

India to host Global Media Dialogue on March 13 ahead of WAVES 2025; aims to boost international collab

WAVES 2025, to be held in Mumbai from May 1-4, 2025, is envisioned as a global convergence summit for Broadcasting, Films, Animation, Gaming, AI, VR, Social Media, and Advertising.

The outreach event, organized by the Ministry of Information and Broadcasting, will take place on March 13, 2025, at Sushma Swaraj Bhawan, New Delhi, to encourage participation from various governments before the WAVES Declaration in Mumbai on May 2, 2025.

Govt mulls fast track court mechanism to resolve cyber crime: MeitY tells Parliamentary Committee

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

Ministry of Electronics and Information Technology briefed the parliamentary panel on tackling cyber crime effectively and expeditiously in the country, and preventive measures taken to ensure that cyber frauds are held under check.

Press Council of India reports 468 cases of ‘paid news’ in four years

The Press Council of India (PCI) is a statutory body created by the Press Council Act of 1978. It is the apex body for the regulation of the Print Media in India.

The Ministry of Information and Broadcasting has also stated that the Election Commission of India (ECI) has established dedicated mechanisms to handle complaints regarding paid news.

DPDPA Rules may hinder MSMEs from leveraging digital tools for marketing and growth

Many MSME members have expressed to ISF that the current overall regulatory framework for personal data and non-personal data is overly restrictive, creating compliance burdens that hinder their ability to market effectively, engage with customers, and grow their businesses. (Image source: ISF)

Given the spate of legislative and regulatory developments impacting data collection and processing in India, including draft DPDPA rules and draft Digital Competition Bill, MSMEs fear overly restrictive policies may limit ability to leverage digital tools for marketing, customer engagement, and business growth.

South Korea’s Kia denies endorsing anti-Musk ad campaign as protests against Tesla surge

The controversial ad, which appeared on Kia Norway's social media accounts, showcased the company's new EV3 electric car with a message implying dissatisfaction with Musk's recent political activities.

The automaker clarifies that the controversial advertisement was a local initiative and not approved by Kia Corporation.