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WAVES CEO: M&E compelling businesses to think differently about creativity and data

The creator’s economy is being recognized as the new oil, and it must remain connected seamlessly across the globe. If our economy is to grow and support this sector, there needs to be a collective movement built on a synergistic model. This cannot just be an India-only story; it must be global, Malhotra says. (Representative Image: Desi Mendozavia via Unsplash)

“Our global equity in the media and entertainment space is about 2%, which means we are only in the know in bits and pieces. However, when we aggregate everything together, it creates the momentum needed for a global summit,” says NFDC’s Achal Malhotra, who is CEO of WAVES.

MIB introduces key amendments to the Cable Television Network Rules, 1994

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

MIB to be registering authority for LCOs; Validity of LCO registration increased to a period of 5 years & throughout the territory of India

BCCI invites proposals for Stadium Signage Rights and Management for major cricket events, including IPL and WPL

Under the BCCI’s updated policies, players' families can stay with them for up to 14 days during international series or tournaments lasting more than 45 days.

Opportunity for established entities to bid for exclusive stadium signage rights at premier cricket events.

MIB’s Ashwini Vaishnaw to participate in WEF 2025 in Davos; ‘World is keen to understand India’s digital transformation’

Union Minister Ashwini Vaishnaw will outline his vision for building a digital news ecosystem that is both credible and efficient.

India’s groundbreaking digital infrastructure, a cornerstone of its Digital India initiative, has emerged as a global model for harnessing technology to foster inclusive development.

M&E industry contributes nearly Rs 3 lakh crore to Indian economy; gaming witnessing 20 percent growth, says Sanjay Jaju, MIB

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

“While there are immense opportunities, we are also mindful of the challenges. These include concerns around misinformation, algorithmic biases in AI-driven recommendations, copyright issues, and the need to protect vulnerable audiences from harmful content,” says Sanjay Jaju, Secretary, Ministry of Information and Broadcasting.

Gaming will be the next big opportunity in brand marketing for 2025, says Mindshare’s Amin Lakhani

"Digital as a workstream, as a medium with its capability now to deploy across the funnel, will see massive growth and massive unlock waiting to happen. So, I think that's the second piece of growth that will come through. Within that, and if you look at what is happening in e-commerce, the retail media and the opportunity therein, I think we are only very limited in our view of what we are doing with retail media, but there are huge opportunities that retail media has to offer, and I'm seeing that clients will adopt that much more," stated Amin Lakhani, CEO, Mindshare South Asia.

From groundbreaking AI innovations to the rise of new digital platforms, technology has completely transformed the way brands engage with consumers. But what lies ahead? 2025 promises to be a game-changer, with immersive experiences, data-powered creativity, and cutting-edge marketing strategies redefining the industry.