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Lodha v/s Lodha: Bombay HC proposes mediation to resolve trademark dispute amicably

The court has now referred the matter to mediation, with the next session scheduled for February 19.

Earlier this month, Abhishek Lodha’s Macrotech Developers approached HC to intervene and restrain House of Abhinandan Lodha (helmed by younger brother) from using the brand name ‘Lodha’.

Regional content and personalisation were the game-changers: Harsha Razdan, CEO, South Asia, dentsu

A creative renaissance was another hallmark of the year, highlighted by the revitalization of Dentsu Creative Webchutney and Dentsu Creative Isobar.

Pioneering innovation, dentsu South Asia embraced change, leading with digital-first thinking to drive impactful, people-centered business solutions

Ogilvy’s Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.

Budget 2025: Startups seek policies to encourage local breakthroughs, make India global AI hub

The startup sector has also sought focused policies for blockchain adoption, Web3 innovation, and crypto investments, including revisiting the 30% tax and 1% TDS, given their global relevance.

For startups to scale quickly and efficiently, the sector emphasises streamlining the GST structure for digital platforms, simplifying regulatory processes, tax relief, foreign funds, AI-focused policies and enhanced support for intellectual property rights.

OpenAI’s use of news content presents an increasing threat to press transparency: DNPA

In light of the growing issues of disinformation and deepfakes, AI models are supercharging online misinformation.

DNPA contends that companies like OpenAI have developed large language models (LLMs) by “training” on vast quantities of text, including, without a licence or permission, copyright-protected works.

Godrej Enterprises Group earmarks Rs 1200 cr investment in tech, digital skills

Rs 1200 crore investment is planned over the next 3-5 years on tech and digital skills by Godrej Enterprises Group.

To achieve a seamless customer experience across its businesses, Godrej Enterprises Group is investing in new digital solutions and technology platforms including strategic digital platforms, AI, and generative AI technologies across business units.

Prasar Bharati seeks DAVP-empanelled agencies for advertisement on WAVES OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Prasar Bharati has issued notice inviting all agencies empanelled with the Directorate of Advertising and Visual Policy (DAVP) to advertise on WAVES. The agencies will be given 20% discount on the total business they brought.

World Pickleball League to marginally boost adex; Expected 12mn viewership, Rs 100 crore ad revenue

Experts say brand sponsorships for the World Pickleball League (WPBL) are priced between Rs 9 crore for a three-year deal and Rs 10–12 crore for a five-year partnership, while team sponsorships are estimated at Rs 4 crore per year.

Shark Tank India hits roadblock: High costs, low reach

SonyLIV has claimed that this has seen a remarkable 40% surge in Connected TV (CTV) viewership and 22% more users tuning in to watch as compared to the previous season.

Experts have criticized Sony Picture Network India’s move to limit this season of Shark Tank India only to its OTT platform.