Tag: Media

Finland is the world’s happiest country once again! Here are the top 10 on the list

Finland secured an average score of 7.74 on a scale where 10 represents the best possible life. (Image: Visit Finland)

The report, which evaluates how residents across 140+ countries perceive their quality of life, found that Finland scored an average of 7.74 out of 10, reaffirming its long-standing dominance in global happiness rankings.

33% finfluencers give stock tips, 2% SEBI-registered, 63% hide sponsorships: Report

The average age of finfluencers is 31 years, with 60% under 29. Instagram is the most popular platform, followed by YouTube. 100% of the influencers are on Instagram followed by 84% on YouTube and 80% on LinkedIn. This also suggests that many influencers are present on more than one platform.(Representative Image: Towfiqu barbhuiya via Unsplash)

While 69% of influencers highlight financial risks, this concern is primarily driven by macro-influencers (20 out of 25), with mega-influencers (13 out of 23) also providing similar warnings.

Elon Musk’s X sues Indian govt over ‘unlawful’ censorship

Twitch, a subsidiary of Amazon, was among roughly a dozen companies named in the original antitrust suit filed by X last November.

In the petition, the social media platform, X challenged the Indian government’s use of Section 79(3)(b) of the Information Technology Act.

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Liqvd Asia acquires AdLift to scale up operations in USA, GCC, APAC, Europe

To ensure operational continuity, AdLift’s leadership team will continue managing business functions within a joint leadership framework, reporting to the Liqvd Asia board. (Left: Arnab Mitra, founder and managing director of Liqvd Asia; right: Prashant Puri, co-founder and CEO of AdLift)

The digital-first advertising agency- Liqvd Asia has acquired performance marketing and SEO agency, AdLift. The combined entity aims to enhance client engagement, optimse ad spends, and grow in performance marketing space.

MeitY in contact with X over Grok’s controversial responses

Twitch, a subsidiary of Amazon, was among roughly a dozen companies named in the original antitrust suit filed by X last November.

As concerns grow over X’s AI chatbot, Grok, and its content moderation policies, reports claim that the Centre has sought an explanation on data being used to train the chatbot.

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From endorsements to enforcement: Telangana’s dual strike against betting apps and influencers

The Telangana Gaming (Amendment) Act, 2017, has actively taken measures to prohibit online gaming including games entailing a serious impact on the financial status and well-being of the people with provisions for punishment, including imprisonment and fines. Additionally, the Government of Telangana has signed a MOU with tech firms, such as Google, to enhance digital literacy and protect citizens from online risks.

Legally, an influencer will be liable for any breach or non-compliance of laws. However, the influencer can shield themselves from financial liability through Indemnification and protecting them from legal claims related to misleading content.

CCI raids on major ad firms spark hopes of level playing field for Indie agencies

Home-grown media agencies feel the Competition Commission of India's probe will promote greater transparency and data sharing. (Image source: Unsplash)

Homegrown advertising agencies are expecting greater transparency in ad rates and costs after the Competition Commission of India’s investigation into GroupM, Publicis, Madison, dentsu, and IPG.

CCI raids Indian media agencies, ISA, AAAI, and IBDF – Insights from a senior leader who was questioned

The Competition Commission of India (CCI) has investigated 35 cartel cases in the last five years, minister of finance and corporate affairs Nirmala Sitharaman told the Lok Sabha on Monday.

The CCI’s actions come amid growing scrutiny of advertising industry practices, especially in the context of media buying, pricing transparency, and the role of intermediary bodies.

India AdEx set for short-term hit if CCI probe and seizures continue at top ad firms

CCI probe focused on unearthing emails, pricing agreements, internal meeting records, and coordinated rate cards that suggested anti-competitive behavior. (Source: Unsplash)

The Competition Commission of India’s (CCI) probe into advertising firms will lead to a short-term contraction as brands and agencies reevaluate procurement practices and financial governance. The biggest impact may be seen in traditional media, where high-value transactions and bulk media buys are more susceptible to scrutiny, say experts.

Public consultation on ‘AI Governance Guidelines Development’ completed, over 100 suggestions received: MeitY

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

On March 19, Minister of State for Electronics & IT, Commerce and Industry, Jitin Prasada, addressed the Lok Sabha regarding “liabilities arising from AI usage” and reiterated the establishment of advisory group to develop an India-specific regulatory framework for AI.