This marks Herbalife’s third consecutive summer Olympics as the official nutrition partner for team India.
Tag: Media
Lego gives its $627 million global media account to Publicis One
The Lego Group appointed Publicis One (led by Starcom) as its global media agency following an 18-month long competitive pitch.
Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost
Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.
Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on India’s performance at Cannes Lions this year. He notes that the more time one’s work gets in the market, the more results one gets to play with.
New policy for hoardings in Mumbai Metropolitan Region soon
The Maharashtra State government is set to introduce a new policy for hoardings in response to the Ghatkopar hoarding crash that claimed 17 lives.
Tata Motors media review for Passenger Vehicles business underway: EXCLUSIVE
Parts of Tata Motors media mandate are likely to be up for grabs. Industry sources say a media review is underway for the passenger vehicles business.
EU says Meta’s “pay or consent” ad model is in breach of Digital Markets Act
The EU has informed Meta that the company is in breach of the DMA. In case of non-compliance, the Commission can impose fines up to 10% of the gatekeeper’s total worldwide turnover. Such fines can go up to 20% in case of repeated infringement.
Patanjali Foods to acquire Patanjali Ayurved’s home and personal care business at Rs. 1100 crore valuation
The acquisition of the home and personal care business will lead to a consolidation of the ‘Patanjali’ brand’s FMCG products portfolio.
FSSAI cancels licences of 111 spice producers due to high levels of ethylene oxide found in samples
The action comes after over-the-limit levels of ethylene oxide were found it spice samples of prominent Indian brands including MDH, Everest, Badshah and Catch, among others.
MeitY to host Global IndiaAI Summit on July 3-4 to foster ethical and inclusive growth of AI
The summit will provide a platform for leading international AI experts from science, industry, civil society, governments, international organizations, and academia to share insights on key AI issues and challenges.