Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

"If one’s only source of income is through paid promotions, SEBI could introduce stricter regulations, which might prevent companies involved in finance from advertising through influencers," says Sharan Hegde.

The finfluencer and Co-Founder of 1% Club, Sharan Hegde, breaks down the impact financial influencers will have after SEBI rules. He notes that the stock market and trading influencers will have to rethink their revenue strategies, whereas those who are just educating about personal finance might not be hit hard.

HCLTech and IBM announce ‘GenAI Center of Excellence’ to support clients with customized AI solutions

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

The CoE, which will be available through HCLTech’s AI and Cloud Native Labs in Noida, London and New Jersey and Santa Clara in the US, will help enterprises modernize legacy applications, develop IT service management (ITSM) use cases, reduce coding complexity, improve skill development on the IBM watsonx™ platform and enable continuous innovation.

PUMA onboards cricketers Riyan Parag and Nitish Kumar Reddy as brand ambassadors

Riyan Parag, a 22-year-old right-hand batsman from Guwahati, has made significant strides in the cricket scene. Likewise, Nitish Kumar Reddy, a 21-year-old all-rounder from Andhra Pradesh, has been making headlines for earning the Emerging Player title in the recent cricket league.

The duo will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives.

Quotient Ventures elevates Adarsh Atal to Group Chief Creative Officer

Adarsh Atal was previously the Chief Creative Officer at Tilt Brand Solutions.

Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

TCS signs title partnership with Sydney marathon

The attrition rate of TCS has increased to 13.3% in the last 12 months

TCS will support the candidature of the TCS Sydney Marathon to the prestigious Abbott World Marathon Majors—a series that includes six of the world’s most iconic marathons – the Tokyo Marathon, Boston Marathon presented by Bank of America, TCS London Marathon, BMW BERLIN-MARATHON, Bank of America Chicago Marathon and TCS New York City Marathon.