Tag: Media

Benetton Group appoints Claudio Sforza as CEO

According to the Reuters news agency, Sforza was chief financial officer for Italy's postal services group Poste Italiane, and was CEO of the gaming company Gamenet.

Sforza was chief financial officer for Italy’s postal services group Poste Italiane, and was CEO of the gaming company Gamenet.

Reliance Foundation announces Dream Sports as principal partner of India House for 2024 Paris Olympics

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.

EaseMyTrip Signs MoU with Uttar Pradesh to boost eco tourism

The central agency, reportedly, also conducted searches at the premises of Nishant Pitti, founder and chairman of the online travel booking platform, EaseMyTrip.

EaseMyTrip will promote all registered homestays in Uttar Pradesh. The travel tech platform will also curate and market bespoke tourism packages showcasing Uttar Pradesh’s unexplored destination

UFO Moviez launches insights platform ‘ProCAT’ for cinema advertisers

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

ProCAT’s platform will allow advertisers to craft highly targeted and effective campaigns that resonate with their target audience.

India-SA T20 WC final match records peak concurrent viewership of 53 mn

The peak concurrent viewership of 53mn on OTT fell short of the record viewership posted in the last year's ODI final match in November. (Image source: News18)

The peak concurrent viewership during the final match between India and Australia during the ICC Men’s Cricket World Cup on November 20, 2023 stood at 59 million.

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.

India T20 World Cup Win: BCCI announces Rs 125 crore prize money for the Indian squad

The number of categories, advertisers and brands increased by 67%, 76% and 83% respectively during ICC T20 WC’24 over ICC T20 WC’22.

The BCCI’s Jay Shah also commended the team’s dedication, hard work, and unyielding spirit. “Led by Rohit Sharma, and ably assisted by Virat Kohli, Jasprit Bumrah, and others, they have fulfilled the dreams and aspirations of 1.4 billion Indians,” he said.