Media – Page 118 – storyboard18

Hero Motocorp’s media mandate up for grabs; auto major calls for pitch: Exclusive

HeroMotocorp

Publicis Media won Hero Motocorp’s media mandate in 2019 after a competitive pitch. In 2022, Dentsu India got the integrated media mandate for Vida – the emerging mobility brand from Hero MotoCorp.

McDonald’s India partners with Universal Pictures, to include ‘Minionised’ meal in menu

McDonald's India brings Minions's meal in association with Universal Pictures

Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India

Kannada news channel Power TV goes off air

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

The Karnataka High Court has issued an interim order stating that the channel does not have the requisite license from the Ministry of Information and Broadcasting for news transmission.

Over 85% of small business owners using smartphones for biz ops: Report

65% of the MSME owners utilise some form of digital technology for their daily operations (Photo: Unsplash)

Among all tech-savvy MSMEs, a majority of 29% used accounting software, followed by POS software and Customer Relationship Management (CRM) software at 17% and 14%, respectively, to manage their business operations

IKEA celebrates the LGBTQIA+ community with ‘The Closet’

The film is set in a busy IKEA store with a closet in the centre and leads with a thoughtful question to the ones who chose to enter the closet- "Many have lived here, can you?"

Conceptualised by Leo Burnett, the campaign revolves around the message ‘Closets are for clothes and not identities’.

Uber rewards riders with high ratings in latest campaign

As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference.

Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people.

Top 5 most valuable brands in India – Tata Group, Infosys, HDFC, LIC and Reliance: Brand Finance Report

Tata Motors domestic sales dip between Jan-March 2025 (Picture: Moneycontrol)

According to the brand valuation consultancy’s report, the brand value of Tata Group stands at USD28.6 billion. It is the first time an Indian brand is close to the USD 30 billion brand value mark, reflecting the prevailing optimism in the Indian economy. 

WOW Skin Science enters cosmetics category; launches ‘Color Cupid’ for GenZ consumers

The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara.

Having understood GenZ’s desire for experimentation & self-discovery, Wow Skin Science collaborated with leading makeup artists to create a range of cosmetics that are versatile and accessible, supporting GenZ in their quest for self-expression.

Over 70,000 employees in M&E companies looking for jobs; openings only 4,000

The average internship stipend in India stands at Rs 25,432 per month

Of the 70,000 job seekers in the Media & Entertainment industry, over 2,400 employees are from top bellwethers (6 percent of the total workforce of these companies).

We don’t go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo’s co-founder

While marquee properties remain relevant, they're too expensive, and there's a cramped share of voice fight in that period; it's hard to capture the attention and the mindshare of the consumer, says Ramalingegowda.

The Co-founder, Chaitanya Ramalingegowda, shares how the home solution D2C player, that became profitable last fiscal, is looking at 30% revenue growth in the current fiscal (FY25) while taking its offline stores count to 100 and expanding to over 30 cities.