Tag: CXO Interview

Meesho’s Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Soumitra Choubey, Associate Director - Brand Marketing, Meesho

Soumitra Choubey, Associate Director – Brand Marketing, Meesho sheds light on the inspiration behind the Meesho Trendz campaign and further delves into the importance of Gen Z as a core demographic, explores the strategic role of digital media investments, and more.

Schneider Electric’s global CMO Chris Leong: We cannot ignore the common megatrends of digitization and AI

Chris Leong, Global Chief Marketing officer, Schneider Electric

Chris Leong, Global Chief Marketing officer, Schneider Electric discusses how Lauritz Knudsen holds the flag of ‘Made in India’ for both India and the global market, how climate change should be tackled on an individual level, enterprise level, or at the government/policy maker level, and more.

How do you ensure a positive working environment? Lets ask Swati Rathi of Godrej Appliances

Swati Rathi, head of marketing, Godrej Appliances, stated, "Happiness is an internal choice – available to us in every moment, irrespective of external variables like achievements, acquisitions or even people."

Here is the way she does it: “I try to do this by setting realistic deadlines, giving clear feedback, setting clear objectives, balancing rigour and pressure with empathy, paying attention to the camaraderie and fun quotient at work.”

Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day

Occasions like Valentine's Day and Mother's Day are celebrated with far more enthusiasm, and there is greater brand participation, says Gauri Malhotra, CMO, Bombay Shaving Company.

Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.

“People burnout because they don’t prioritise”: BN Group’s Kiran Giradkar

Kiran Giradkar, chief marketing officer, BN Group, highlighted, "I think one has got to be very genuine and honest. I think most of the people who have been very honest to their own work have been very productive. One also has got to be passionate. If people are passionate about their work, that will reflect in their outcome."

Kiran Giradkar, Chief Marketing Officer, BN Group, highlighted, “I believe in smart work. Be it from 9 to 5 or 9 to 6, one needs to focus and prioritise their work. I always prefer my team, my peers and my colleagues to be very objective whenever they are pursuing new work.”

Rusk Media’s Ajit Manerikar on how Gen Z prefers relatable storytelling that mirrors their own experiences

Ajit Manerikar, Senior Vice President - Production & Commercials, Rusk Media

Ajit Manerikar, Senior Vice President – Production & Commercials, Rusk Media discusses audience preference for mobile content, behavioral patterns of Gen Z audiences, Rusk Media’s approach to creating content for the Gen Z audience with a focus on North India and more.