CXO Interview – Page 6

How do you ensure a positive working environment? Lets ask Swati Rathi of Godrej Appliances

Swati Rathi, head of marketing, Godrej Appliances, stated, "Happiness is an internal choice – available to us in every moment, irrespective of external variables like achievements, acquisitions or even people."

Here is the way she does it: “I try to do this by setting realistic deadlines, giving clear feedback, setting clear objectives, balancing rigour and pressure with empathy, paying attention to the camaraderie and fun quotient at work.”

Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day

Occasions like Valentine's Day and Mother's Day are celebrated with far more enthusiasm, and there is greater brand participation, says Gauri Malhotra, CMO, Bombay Shaving Company.

Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.

Yogesh Tewari of Too Yumm! on healthy snacking, Gen Z’s preferences, and partnering with Lucknow Super Giants

Yogesh Tewari, Vice President of Marketing, Too Yumm!

Yogesh Tewari, Vice President of Marketing, Too Yumm! discusses the genesis of the No Palm Oil campaign, rationale behind partnering with Lucknow Super Giants, how Gen Z wants extreme and more.

Citroën’s Shishir Mishra on how sustainability takes center stage in the automobile brand’s strategic vision

Shishir Mishra, Brand Director, Citroën India

Shishir Mishra, Brand Director, Citroën India discusses the rationale behind Citroën’s partnership with MS Dhoni, on deploying over 50% more money on the ‘Do What Matters’ campaign and more.

“People burnout because they don’t prioritise”: BN Group’s Kiran Giradkar

Kiran Giradkar, chief marketing officer, BN Group, highlighted, "I think one has got to be very genuine and honest. I think most of the people who have been very honest to their own work have been very productive. One also has got to be passionate. If people are passionate about their work, that will reflect in their outcome."

Kiran Giradkar, Chief Marketing Officer, BN Group, highlighted, “I believe in smart work. Be it from 9 to 5 or 9 to 6, one needs to focus and prioritise their work. I always prefer my team, my peers and my colleagues to be very objective whenever they are pursuing new work.”

Rusk Media’s Ajit Manerikar on how Gen Z prefers relatable storytelling that mirrors their own experiences

Ajit Manerikar, Senior Vice President - Production & Commercials, Rusk Media

Ajit Manerikar, Senior Vice President – Production & Commercials, Rusk Media discusses audience preference for mobile content, behavioral patterns of Gen Z audiences, Rusk Media’s approach to creating content for the Gen Z audience with a focus on North India and more.

Adani Sportsline’s Sanjay Adesara on how corporate backing can elevate both player and chess

Sanjay Adsera, Chief Business Officer, Adani Sportsline

Sanjay Adesara , Chief Business Officer, Adani Sportsline talks about factors causing the recent surge in interest and participation in chess, opportunities for corporate investment in chess and more.

We want to own the narrative on hydration in the country: Bisleri’s Tushar Malhotra

Tushar Malhotra, Director of Sales & Marketing, Bisleri

Tushar Malhotra, Director of Sales & Marketing, Bisleri discusses the genesis of the CGI IPL campaign and how it maximized the return on investments and digs deeper into the hydration partnership with the five IPL teams.

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.

Info Edge India’s Sumeet Singh: Delegating and empowering your team is extremely important

Sumeet Singh, group chief marketing officer, Info Edge India, highlighted, "I would just say that practising optimism helps you sail through things beautifully. And most importantly, I truly feel that happiness is most important. End of the day, we could have everything in the world and not necessarily still be happy."

Sumeet Singh, group chief marketing officer, Info Edge India, says, “I have always believed in delegating and empowering, because it’s just not important to delegate your tasks to somebody, but I think it’s extremely important to basically also empower them, so that they can do that task properly.”