Tag: CXO Interview

myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore

The COVID-19 pandemic brought a significant shift in consumer behavior, with more people investing in their homes, a well-furnished home enhances the overall atmosphere and happiness, which aligns perfectly with our ethos of providing high-quality products at affordable prices, akin to IKEA, says Neha Gupta Bector.

myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.

Attention is the most valuable currency that you have and you must spend it wisely: Godrej Interio’s Sumeet Bhojani

As per Sumeet Bhojani, head of marketing communications, Godrej Interio, "At Godrej Interio, there is an ergonomic cell that advises organisations on how to best orient their workspace towards more ergonomics and it's more mindful to the needs of their employees. Because at the end of the day, employees do put in a fair bit of hours at the workplace."

Sumeet Bhojani, head of marketing communications at Godrej Interio, stresses on the significance of maintaining a healthy work-life balance for enhanced productivity and well-being.

Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

Sachin Tendulkar was chosen as the face of this campaign due to his universal appeal and inspirational life journey. His debut at such an early age serves as a metaphor for the significance of early financial planning, resonating strongly with parents and individuals alike.

Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women’s increasing influence in insurance purchase decisions, and the company’s adoption advanced VFX and animated storytelling.

Kotak Mahindra Bank’s Rohit Bhasin: Marketers must keep consumers at the heart of everything

Rohit Bhasin, president, retail liabilities, product and chief marketing officer, stated, "for me, any and every place where I go is a place to just get insights about what's happening in this country. What are the aims and aspirations of people? What is the cultural fabric and social fabric of the country? What are people talking about? What are the insights? How is the new generation behaving?"

According to Rohit Bhasin, president, retail liabilities, product and chief marketing officer, Kotak Mahindra Bank, it’s important to understand the needs of the customer. And to build products and solutions that answer those needs, otherwise the customer is not going to buy them.

MobiKwik’s Upasana Taku: By 2028, 800 million plus Indians will transact via digital mediums

Today, India has about 400 million users i.e. around 30 percent of Indians are actively transacting via digital medium, says Upasana Taku, cofounder and CFO, MobiKwik.

Upasana Taku, co-founder and CFO of MobiKwik shares her thoughts on receiving an award from the President for being the first woman to lead a payment startup, need for diversity and inclusion but not at the cost of favouritism, artificial intelligence, the fintech landscape and more.

IPL and elections combined could result in 20-30 percent higher Adex quarter-on-quarter: IPG Mediabrands’ Hema Malik

"GECs consistently perform well during this period due to their loyal family audience base. Additionally, there has been an increase in Pay homes, indicating significant contributions from Tier 2/3 cities across all three genres: News, Sports, and Entertainment," said Hema Malik, Chief Investment Officer, IPG Mediabrands India.

Storyboard18 caught up with Hema Malik, Chief Investment Officer, IPG Mediabrands India to understand what sort of shift there has been in ad spends in the last two months, the top spending categories, major reasons behind the AdEx surge and more.

Brands are at their strongest when they serve up the story their audience expects: MullenLowe Lintas’ S.Subramanyeswar

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

Storyboard18 caught up with S.Subramanyeswar, Group CEO – India and Chief Strategy Officer – APAC of MullenLowe Group to break down the State of State’s initiative and understand its intricacies and how it will benefit India and its brands in the long run.