Tag: CXO Interview

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

Those who seamlessly integrate AI into their jobs will thrive: Oindrila Roy, Publicis India

Oindrila Roy, managing director, Publicis India, explained, "The new head of marketing is no longer just responsible for building a brand. In today’s customer-centric environment, they are also expected to drive business growth by leveraging first-party data. With a change in their role, their agency partner of choice is also undergoing a sea of change. Agencies that offer them full-funnel solutions leveraging their customer data are preferred."

Oindrila Roy, managing director, Publicis India, touched upon long standing agency-client relationships, disruptions in the advertising and marketing space, the newly launched Boss Lady Program and a lot more in an interview with Storyboard18.

A marketing professional should remain a student for life: Vishal Vyas, TTK Healthcare

Vishal Vyas, CMO, TTK Healthcare, stated, "Marketing isn’t just a job. There are many things happening around us. With the plethora of digital avenues in this space, like social media, it is creating a lot of pressure on time. So, the first thing I tell my team is that they should love the job they are doing."

Since consumer behaviour and the media environment is changing dynamically, learning on a daily basis becomes paramount, feels Vyas.

Marc Andre Palm on how hansgrohe is revolutionizing bathrooms for the discerning Indian consumer

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how hansgrohe is making dream bathrooms accessible in tier II & III cities.

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how the German manufacturer of bathroom and kitchen fitting products is partnering with India for a sustainable future.

Prioritise and plan ahead of time to prevent burnout: Ragini Hariharan, Himalaya Wellness

"I think everybody in corporate life is marred by back to back meetings which is a huge productivity killer. So, over the years, I have realised there is a very simple hack which is to make sure that before I accept a meeting or even send a meeting invite, I always take a moment to clarify what is the objective of the meeting. Is it for brainstorming? Is it for decision making? Or is it just to update?," explained Ragini Hariharan, marketing director - personal care and hygiene, Himalaya Wellness.

As per Ragini Hariharan, marketing director – personal care and hygiene, Himalaya Wellness, with a lot of new trends, platforms, and the constant pressure on the business front, prioritising helps in understanding on doing a few things perfectly than taking up everything on the platter.

Meesho’s Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Soumitra Choubey, Associate Director - Brand Marketing, Meesho

Soumitra Choubey, Associate Director – Brand Marketing, Meesho sheds light on the inspiration behind the Meesho Trendz campaign and further delves into the importance of Gen Z as a core demographic, explores the strategic role of digital media investments, and more.

Schneider Electric’s global CMO Chris Leong: We cannot ignore the common megatrends of digitization and AI

Chris Leong, Global Chief Marketing officer, Schneider Electric

Chris Leong, Global Chief Marketing officer, Schneider Electric discusses how Lauritz Knudsen holds the flag of ‘Made in India’ for both India and the global market, how climate change should be tackled on an individual level, enterprise level, or at the government/policy maker level, and more.

How do you ensure a positive working environment? Lets ask Swati Rathi of Godrej Appliances

Swati Rathi, head of marketing, Godrej Appliances, stated, "Happiness is an internal choice – available to us in every moment, irrespective of external variables like achievements, acquisitions or even people."

Here is the way she does it: “I try to do this by setting realistic deadlines, giving clear feedback, setting clear objectives, balancing rigour and pressure with empathy, paying attention to the camaraderie and fun quotient at work.”

Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day

Occasions like Valentine's Day and Mother's Day are celebrated with far more enthusiasm, and there is greater brand participation, says Gauri Malhotra, CMO, Bombay Shaving Company.

Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.