Don McGuire, Senior Vice President, Chief Marketing Officer touches upon how Qualcomm navigated the challenge of marketing a complex technology like Snapdragon to a broad consumer audience.
Tag: CXO Interview
Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP
Avi Kumar, chief marketing officer, FNP, says that apart from deriving joy from the work we do, one must prioritise one’s mental, physical, and spiritual health.
Mark Szulc on how Adobe is streamlining brand asset management
Mark Szulc, Principal Product Manager and Regional Evangelist (APAC) at Adobe discusses specific challenges that Content hubs’ integration with AEM assets aims to address for brands managing large volumes of creative assets
Know the difference between knowledge and wisdom: Poulomi Roy, Joy Personal Care
Poulomi Roy, chief marketing officer, Joy Personal Care, shares her work and life hacks and how she finds work-life balance in an increasingly fast-paced world.
EXCLUSIVE: ‘Consumption and GDP growth should be in tandem’, says GCPL’s MD Sudhir Sitapati
GCPL MD and CEO, Sudhir Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent.”
Cricket will inevitably get involved in esports in some form: Nodwin Gaming’s Akshat Rathee
Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming discusses the vision for NODWIN’s global expansion and the unique challenges and opportunities presented by different markets, mainstream adoption of gaming and its impact on the industry.
Marketing is a 24×7 industry: Pratik Mazumder, Mahindra Holidays and Resorts
Given this, the company’s chief marketing officer advises peers and colleagues to ‘prioritise self-care and establish clear boundaries between work and personal life’.
Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape
Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.
Those who seamlessly integrate AI into their jobs will thrive: Oindrila Roy, Publicis India
Oindrila Roy, managing director, Publicis India, touched upon long standing agency-client relationships, disruptions in the advertising and marketing space, the newly launched Boss Lady Program and a lot more in an interview with Storyboard18.
A marketing professional should remain a student for life: Vishal Vyas, TTK Healthcare
Since consumer behaviour and the media environment is changing dynamically, learning on a daily basis becomes paramount, feels Vyas.