CXO Interview – Page 5

CMO Weekender: Federal Bank CMO MVS Murthy on life and work, success and failure

MVS Murthy, chief marketing officer, Federal Bank, highlighted, "At an individual level, waking up every morning, working on becoming better version of yourself and contributing to your immediate family are all priceless moments in life. We may not have all the answers, but we can help reduce confusion for each other, not by being prescriptive but being an example that things go wrong and here is how the recovery played out."

MVS Murthy, chief marketing officer, Federal Bank, shares the advise that drives his work and life and the literature and content that fuel creativity.

ITC’s Shuvadip Banerjee on Gen Z ditching ads for immersive brand worlds

Shuvadip Banerjee, CDMO, ITC Ltd

Shuvadip Banerjee, Chief Digital Marketing Officer at ITC Ltd discusses the blueprint for relevant brand activations and winning over discerning Gen Z consumers.

Focussing on middle income groups for growth in India: Kenvue

Manish Anandani, the Managing Director of Kenvue India

Manish Anandani, the Managing Director of Kenvue India and South Asia discusses Kenvue’s approach to essential health, self-care, and beauty in India

‘Indian market is witnessing a significant shift toward premium devices’, says Qualcomm CMO

Don McGuire, Senior Vice President, Chief Marketing Officer

Don McGuire, Senior Vice President, Chief Marketing Officer touches upon how Qualcomm navigated the challenge of marketing a complex technology like Snapdragon to a broad consumer audience.

Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP

Avi Kumar, chief marketing officer, FNP, stated, "Every morning, I write down three things that I was grateful for in the day that went by. It is a very simple habit. But I think it is incredibly powerful to start the day on a positive note and keep that momentum going."

Avi Kumar, chief marketing officer, FNP, says that apart from deriving joy from the work we do, one must prioritise one’s mental, physical, and spiritual health.

Mark Szulc on how Adobe is streamlining brand asset management

Mark Szulc, Principal Product Manager and Regional Evangelist (APAC), Adobe

Mark Szulc, Principal Product Manager and Regional Evangelist (APAC) at Adobe discusses specific challenges that Content hubs’ integration with AEM assets aims to address for brands managing large volumes of creative assets

Know the difference between knowledge and wisdom: Poulomi Roy, Joy Personal Care

Poulomi Roy, chief marketing officer, Joy Personal Care, stated, "Knowledge is the information and facts we gather, wisdom is layering the knowledge with insight, experience and good judgement. Both are different but complement each other for comprehensive self-growth."

Poulomi Roy, chief marketing officer, Joy Personal Care, shares her work and life hacks and how she finds work-life balance in an increasingly fast-paced world.

EXCLUSIVE: ‘Consumption and GDP growth should be in tandem’, says GCPL’s MD Sudhir Sitapati

GCPL MD and CEO, Sudhir Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent.”

Cricket will inevitably get involved in esports in some form: Nodwin Gaming’s Akshat Rathee

In the third quarter of FY2025 alone, it reported ₹165 crore in revenue—a 23% year-on-year increase—driven by the success of flagship properties like Playground, the Snapdragon Pro Series, and the combined DreamHack and Comic Con event.

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming discusses the vision for NODWIN’s global expansion and the unique challenges and opportunities presented by different markets, mainstream adoption of gaming and its impact on the industry.

Marketing is a 24×7 industry: Pratik Mazumder, Mahindra Holidays and Resorts

Pratik Mazumder, chief marketing officer, Mahindra Holidays and Resorts, explained, "Make a mental job list of tasks you want to achieve before you hit the office. If you delegate instantly when the thoughts are fresh in your mind, it gives clarity."

Given this, the company’s chief marketing officer advises peers and colleagues to ‘prioritise self-care and establish clear boundaries between work and personal life’.