Tag: CXO Interview

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.

Info Edge India’s Sumeet Singh: Delegating and empowering your team is extremely important

Sumeet Singh, group chief marketing officer, Info Edge India, highlighted, "I would just say that practising optimism helps you sail through things beautifully. And most importantly, I truly feel that happiness is most important. End of the day, we could have everything in the world and not necessarily still be happy."

Sumeet Singh, group chief marketing officer, Info Edge India, says, “I have always believed in delegating and empowering, because it’s just not important to delegate your tasks to somebody, but I think it’s extremely important to basically also empower them, so that they can do that task properly.”

Angel One’s Prabhakar Tiwari on winning the IPL ad game

“This achievement is a testament to the hard work and dedication of our incredible team and our agency partners. It's a significant milestone in our first year as an IPL sponsor with comparatively modest spends,” says Prabhakar Tiwari ~ PT, chief growth officer, Angel One.

Prabhakar Tiwari, chief growth officer, Angel One anticipates reaching out to at least 500 million potential customers this IPL season.

Tata Technologies’ Santosh Singh: Work-life balance is enjoying what I do during work and after work

Santosh Singh, EVP & Global Head- Marketing and BE, Tata Technologies, stated, "On the gadget front, I am quite taken with the latest wearables like the Apple Watch Ultra, which offers incredible health tracking and connectivity features."

Santosh Singh, EVP & Global Head- Marketing and BE, Tata Technologies, highlighted, “As we are in the midst of an organisational transformation journey, a lot of my efforts are aligned with accelerating the business excellence and marketing transformation which covers all of the weekdays and parts of the weekend also.”

Amazon India’s Harsh Goyal on why should customers go for Amazon Fresh in the age of quick commerce

Manoj Bajpayee in one of the Amazon Fresh ad campaigns

The character ‘Ghanshyaam’, played by Manoj Bajpayee in the Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online, says Harsh Goyal, Director – Grocery, Amazon India.

myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore

The COVID-19 pandemic brought a significant shift in consumer behavior, with more people investing in their homes, a well-furnished home enhances the overall atmosphere and happiness, which aligns perfectly with our ethos of providing high-quality products at affordable prices, akin to IKEA, says Neha Gupta Bector.

myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.

Attention is the most valuable currency that you have and you must spend it wisely: Godrej Interio’s Sumeet Bhojani

As per Sumeet Bhojani, head of marketing communications, Godrej Interio, "At Godrej Interio, there is an ergonomic cell that advises organisations on how to best orient their workspace towards more ergonomics and it's more mindful to the needs of their employees. Because at the end of the day, employees do put in a fair bit of hours at the workplace."

Sumeet Bhojani, head of marketing communications at Godrej Interio, stresses on the significance of maintaining a healthy work-life balance for enhanced productivity and well-being.