Ajit Manerikar, Senior Vice President – Production & Commercials, Rusk Media discusses audience preference for mobile content, behavioral patterns of Gen Z audiences, Rusk Media’s approach to creating content for the Gen Z audience with a focus on North India and more.
Tag: CXO Interview
Adani Sportsline’s Sanjay Adesara on how corporate backing can elevate both player and chess
Sanjay Adesara , Chief Business Officer, Adani Sportsline talks about factors causing the recent surge in interest and participation in chess, opportunities for corporate investment in chess and more.
We want to own the narrative on hydration in the country: Bisleri’s Tushar Malhotra
Tushar Malhotra, Director of Sales & Marketing, Bisleri discusses the genesis of the CGI IPL campaign and how it maximized the return on investments and digs deeper into the hydration partnership with the five IPL teams.
TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape
Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.
Info Edge India’s Sumeet Singh: Delegating and empowering your team is extremely important
Sumeet Singh, group chief marketing officer, Info Edge India, says, “I have always believed in delegating and empowering, because it’s just not important to delegate your tasks to somebody, but I think it’s extremely important to basically also empower them, so that they can do that task properly.”
Angel One’s Prabhakar Tiwari on winning the IPL ad game
Prabhakar Tiwari, chief growth officer, Angel One anticipates reaching out to at least 500 million potential customers this IPL season.
Tata Technologies’ Santosh Singh: Work-life balance is enjoying what I do during work and after work
Santosh Singh, EVP & Global Head- Marketing and BE, Tata Technologies, highlighted, “As we are in the midst of an organisational transformation journey, a lot of my efforts are aligned with accelerating the business excellence and marketing transformation which covers all of the weekdays and parts of the weekend also.”
Amazon India’s Harsh Goyal on why should customers go for Amazon Fresh in the age of quick commerce
The character ‘Ghanshyaam’, played by Manoj Bajpayee in the Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online, says Harsh Goyal, Director – Grocery, Amazon India.
myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore
myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.
In-house content team brings user empathy: Paarth Dhar of Angel One
The VP – New Growth Opportunities at Angel One, Paarth Dhar, speaks exclusively to Storyboard18, about the company’s newly launched digital-first brand ‘Fin One’ for enhancing financial literacy and its upcoming content offerings.