Tag: CXO Interview

Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

Sachin Tendulkar was chosen as the face of this campaign due to his universal appeal and inspirational life journey. His debut at such an early age serves as a metaphor for the significance of early financial planning, resonating strongly with parents and individuals alike.

Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women’s increasing influence in insurance purchase decisions, and the company’s adoption advanced VFX and animated storytelling.

Kotak Mahindra Bank’s Rohit Bhasin: Marketers must keep consumers at the heart of everything

Rohit Bhasin, president, retail liabilities, product and chief marketing officer, stated, "for me, any and every place where I go is a place to just get insights about what's happening in this country. What are the aims and aspirations of people? What is the cultural fabric and social fabric of the country? What are people talking about? What are the insights? How is the new generation behaving?"

According to Rohit Bhasin, president, retail liabilities, product and chief marketing officer, Kotak Mahindra Bank, it’s important to understand the needs of the customer. And to build products and solutions that answer those needs, otherwise the customer is not going to buy them.

MobiKwik’s Upasana Taku: By 2028, 800 million plus Indians will transact via digital mediums

Today, India has about 400 million users i.e. around 30 percent of Indians are actively transacting via digital medium, says Upasana Taku, cofounder and CFO, MobiKwik.

Upasana Taku, co-founder and CFO of MobiKwik shares her thoughts on receiving an award from the President for being the first woman to lead a payment startup, need for diversity and inclusion but not at the cost of favouritism, artificial intelligence, the fintech landscape and more.

IPL and elections combined could result in 20-30 percent higher Adex quarter-on-quarter: IPG Mediabrands’ Hema Malik

"GECs consistently perform well during this period due to their loyal family audience base. Additionally, there has been an increase in Pay homes, indicating significant contributions from Tier 2/3 cities across all three genres: News, Sports, and Entertainment," said Hema Malik, Chief Investment Officer, IPG Mediabrands India.

Storyboard18 caught up with Hema Malik, Chief Investment Officer, IPG Mediabrands India to understand what sort of shift there has been in ad spends in the last two months, the top spending categories, major reasons behind the AdEx surge and more.

Brands are at their strongest when they serve up the story their audience expects: MullenLowe Lintas’ S.Subramanyeswar

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

Storyboard18 caught up with S.Subramanyeswar, Group CEO – India and Chief Strategy Officer – APAC of MullenLowe Group to break down the State of State’s initiative and understand its intricacies and how it will benefit India and its brands in the long run.

Max Life Insurance’s Rahul Talwar on building a proprietary narrative around trust

Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance (erstwhile Max Life Insurance)

Rahul Talwar, Chief Marketing Officer, Max Life Insurance shares what Bharosa means for Max, how the insurance company has been targeting women, GenZs, the LGBTQIA community and the insights that came out from the studies – India Protection Quotient and India Retirement Index Study.

News and live sports platforms experiencing significant traction amidst IPL and elections: Interactive Avenues’ Harish Iyer

Apart from seeking increased audience numbers to boost brand visibility and awareness, brands are also focused on driving engagement with viewers, said Iyer.

The top ad spending categories during this period of IPL and elections include beverages, e-commerce, automotive, BFSI, and consumer electronics.