CXO Interview – Page 8

MobiKwik’s Upasana Taku: By 2028, 800 million plus Indians will transact via digital mediums

Today, India has about 400 million users i.e. around 30 percent of Indians are actively transacting via digital medium, says Upasana Taku, cofounder and CFO, MobiKwik.

Upasana Taku, co-founder and CFO of MobiKwik shares her thoughts on receiving an award from the President for being the first woman to lead a payment startup, need for diversity and inclusion but not at the cost of favouritism, artificial intelligence, the fintech landscape and more.

IPL and elections combined could result in 20-30 percent higher Adex quarter-on-quarter: IPG Mediabrands’ Hema Malik

"GECs consistently perform well during this period due to their loyal family audience base. Additionally, there has been an increase in Pay homes, indicating significant contributions from Tier 2/3 cities across all three genres: News, Sports, and Entertainment," said Hema Malik, Chief Investment Officer, IPG Mediabrands India.

Storyboard18 caught up with Hema Malik, Chief Investment Officer, IPG Mediabrands India to understand what sort of shift there has been in ad spends in the last two months, the top spending categories, major reasons behind the AdEx surge and more.

Brands are at their strongest when they serve up the story their audience expects: MullenLowe Lintas’ S.Subramanyeswar

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

Storyboard18 caught up with S.Subramanyeswar, Group CEO – India and Chief Strategy Officer – APAC of MullenLowe Group to break down the State of State’s initiative and understand its intricacies and how it will benefit India and its brands in the long run.

Max Life Insurance’s Rahul Talwar on building a proprietary narrative around trust

Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance (erstwhile Max Life Insurance)

Rahul Talwar, Chief Marketing Officer, Max Life Insurance shares what Bharosa means for Max, how the insurance company has been targeting women, GenZs, the LGBTQIA community and the insights that came out from the studies – India Protection Quotient and India Retirement Index Study.

Crompton Greaves’ Pragya Bijalwan: If you fall seven times, stand up eight times & you’re sure to win

Pragya Bijalwan, CMO, Crompton Greaves, highlighted, "It's very easy to see 10 things happening and say you're lucky. Nobody is lucky. They work through that. You haven't seen the failures behind it. So my mantra is that if you fall seven times you should stand up eight times."

Pragya Bijalwan says resilience will help you see the right things happening at the end of the day.

We aim to instill a sense of responsibility and agency among our users: BluSmart’s Anirudh Arun

Anirudh Arun, Co-founder & CEO, BluSmart Fleet

Anirudh Arun, Co-founder & CEO, BluSmart Fleet discusses the origins of the #SmartCitizen campaign, how higher disposable income is impacting BluSmart, perks of having an in-house creative team, and more.

News and live sports platforms experiencing significant traction amidst IPL and elections: Interactive Avenues’ Harish Iyer

Apart from seeking increased audience numbers to boost brand visibility and awareness, brands are also focused on driving engagement with viewers, said Iyer.

The top ad spending categories during this period of IPL and elections include beverages, e-commerce, automotive, BFSI, and consumer electronics.

Orient Electric’s Anika Agarwal on importance of IPL and general elections, digital spends and more

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric shares what makes MS Dhoni the ideal brand ambassador for Orient Electric, talks about Orient being present for both IPL and general elections, and more.

Amazon Pay’s Anuradha Aggarwal on how there’s a real need for simplicity in digital payments

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay India discusses with Storyboard18 about the genesis of the ‘Pay Karne Ka Smarter Way’ campaign featuring Ayushmann Khurrana, consumer insights that the digital payment service leveraged and more.

Job is a part of you. You also have another side of you, says Darshana Shah, Aditya Birla Capital

Darshana Shah, chief marketing officer, Aditya Birla Capital, stated, "Remember to practice gratitude. That's one other important thing because I think we are still blessed people. We've been given a lot. So gratitude is important."

Darshana Shah, chief marketing officer, Aditya Birla Capital, “I am a person who believes strongly in the mantra of work hard and party harder. So for me, flexibility at work has taught that.”