CXO Interview – Page 9

We aim to instill a sense of responsibility and agency among our users: BluSmart’s Anirudh Arun

Anirudh Arun, Co-founder & CEO, BluSmart Fleet

Anirudh Arun, Co-founder & CEO, BluSmart Fleet discusses the origins of the #SmartCitizen campaign, how higher disposable income is impacting BluSmart, perks of having an in-house creative team, and more.

News and live sports platforms experiencing significant traction amidst IPL and elections: Interactive Avenues’ Harish Iyer

Apart from seeking increased audience numbers to boost brand visibility and awareness, brands are also focused on driving engagement with viewers, said Iyer.

The top ad spending categories during this period of IPL and elections include beverages, e-commerce, automotive, BFSI, and consumer electronics.

Orient Electric’s Anika Agarwal on importance of IPL and general elections, digital spends and more

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric shares what makes MS Dhoni the ideal brand ambassador for Orient Electric, talks about Orient being present for both IPL and general elections, and more.

Amazon Pay’s Anuradha Aggarwal on how there’s a real need for simplicity in digital payments

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay India discusses with Storyboard18 about the genesis of the ‘Pay Karne Ka Smarter Way’ campaign featuring Ayushmann Khurrana, consumer insights that the digital payment service leveraged and more.

Job is a part of you. You also have another side of you, says Darshana Shah, Aditya Birla Capital

Darshana Shah, chief marketing officer, Aditya Birla Capital, stated, "Remember to practice gratitude. That's one other important thing because I think we are still blessed people. We've been given a lot. So gratitude is important."

Darshana Shah, chief marketing officer, Aditya Birla Capital, “I am a person who believes strongly in the mantra of work hard and party harder. So for me, flexibility at work has taught that.”

Amazon Fashion doubles down on GenZ focus; VP Saurabh Srivastava says Amazon’s committed to “fashion enthusiasts”

Saurabh Srivastava, vice president, Amazon Fashion.

Storyboard18 caught up with Saurabh Srivastava, vice president, Amazon Fashion to understand how the platform is catering to the diverse set of needs of Gen Z and adopting various tech practices to provide customers with tailored experiences.

It’s not just balance. It’s a larger control on the narrative of your life: Subin Sivan of Cargill India

According to Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, "I think balance in life doesn't just come from intent alone. Almost everyone I know intends to have a good balance, but it requires one to actually build positive habits on a daily basis in a disciplined way. Making time for people and things that matter in life requires discipline so that you're in control of one's life."

Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, said, “OTT platforms today are almost at 34 percent-35 percent penetration. That’s more than 400 to 450 million households in India.”

BeBetta projects reaching 15 million users by end of 2024: Meet Shah

While competitors tend to prioritise transactions and monetisation, our focus lies in creating an experience that goes beyond mere financial transactions. (Image by @bebettaapp via Instagram)

Meet Shah, Founder & CEO, BeBetta discusses the inspiration behind relaunching the BeBetta app during the IPL season, how BeBetta is differentiating itself from competitors like Dream11, MPL, Gamezy, and Bet365 and strategies that were employed to maximise reach and engagement across diverse distribution channels.

I want over 1000 hotels in India. I don’t want that to take me 20 years: Accor CEO Sébastien Bazin

Sebastien Bazin says as much as he loves the opportunity of India, he also questions how long it takes to open hotels in India. “It takes 5-6 years to open hotels in India, whereas globally it is around 3-4 years on the higher side. Why does it take two years more to get the hotel running?” he questions.

‘India invented Luxury with Oberoi, Taj and Leela… I am only learning,’ says Accor CEO Sébastien Bazin. In a special interaction with Storyboard18, the group chairman and CEO of the French multinational hospitality chain and hotel chain Accor, speaks about the India opportunity, the company’s plans, his excitement around the Paris Olympics and more.

Prime Minister Modi has helped position India at the top, says Rajat Abbi of Schneider Electric

Rajat Abbi, vice-president, global marketing, and chief marketing officer, Schneider Electric stated, "One should be very focused and not crib. Every person has similar kinds of opportunities and therefore, one needs to be a positive person. Be it in your personal or professional space, life will throw you many challenges."

The Prime Minister is thinking big, acting big and always coming up with new ideas all the time,” says Rajat Abbi, vice-president, global marketing, and chief marketing officer, Greater India, Schneider Electric. The best thing about Modi is that he’s always challenging himself and his team and his peers to think big and act in a different way, he adds.