Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric shares what makes MS Dhoni the ideal brand ambassador for Orient Electric, talks about Orient being present for both IPL and general elections, and more.
Tag: CXO Interview
Amazon Pay’s Anuradha Aggarwal on how there’s a real need for simplicity in digital payments
Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay India discusses with Storyboard18 about the genesis of the ‘Pay Karne Ka Smarter Way’ campaign featuring Ayushmann Khurrana, consumer insights that the digital payment service leveraged and more.
Job is a part of you. You also have another side of you, says Darshana Shah, Aditya Birla Capital
Darshana Shah, chief marketing officer, Aditya Birla Capital, “I am a person who believes strongly in the mantra of work hard and party harder. So for me, flexibility at work has taught that.”
Amazon Fashion doubles down on GenZ focus; VP Saurabh Srivastava says Amazon’s committed to “fashion enthusiasts”
Storyboard18 caught up with Saurabh Srivastava, vice president, Amazon Fashion to understand how the platform is catering to the diverse set of needs of Gen Z and adopting various tech practices to provide customers with tailored experiences.
It’s not just balance. It’s a larger control on the narrative of your life: Subin Sivan of Cargill India
Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, said, “OTT platforms today are almost at 34 percent-35 percent penetration. That’s more than 400 to 450 million households in India.”
BeBetta projects reaching 15 million users by end of 2024: Meet Shah
Meet Shah, Founder & CEO, BeBetta discusses the inspiration behind relaunching the BeBetta app during the IPL season, how BeBetta is differentiating itself from competitors like Dream11, MPL, Gamezy, and Bet365 and strategies that were employed to maximise reach and engagement across diverse distribution channels.
I want over 1000 hotels in India. I don’t want that to take me 20 years: Accor CEO Sébastien Bazin
‘India invented Luxury with Oberoi, Taj and Leela… I am only learning,’ says Accor CEO Sébastien Bazin. In a special interaction with Storyboard18, the group chairman and CEO of the French multinational hospitality chain and hotel chain Accor, speaks about the India opportunity, the company’s plans, his excitement around the Paris Olympics and more.
Prime Minister Modi has helped position India at the top, says Rajat Abbi of Schneider Electric
The Prime Minister is thinking big, acting big and always coming up with new ideas all the time,” says Rajat Abbi, vice-president, global marketing, and chief marketing officer, Greater India, Schneider Electric. The best thing about Modi is that he’s always challenging himself and his team and his peers to think big and act in a different way, he adds.
News has credibility to drive conversations that seed the development agenda: Ajay Dang, UltraTech Cement
In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.
Getting into details of one’s work is critical: Prasanth Naidu, moneyview
According to Prasanth Naidu, chief marketing officer, moneyview, a loan platform, “It’s important to have a differentiator as one builds a career because it’s something that no one can take away.”