In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.
Tag: CXO Interview
Getting into details of one’s work is critical: Prasanth Naidu, moneyview
According to Prasanth Naidu, chief marketing officer, moneyview, a loan platform, “It’s important to have a differentiator as one builds a career because it’s something that no one can take away.”
Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems
Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.
Meet L&K Saatchi & Saatchi’s Kartik Smetacek and Rohit Malkani: Find out what the mandate for CCO’s is today
Storyboard18 caught up with the duo to not only understand the mandate for CCO’s today but also get a fair idea of how the agency ecosystem is evolving and how much conversations with marketers have changed these days.
Communication is key to any form of success, says Chandrika Jain, Lenovo India
Chandrika Jain, director – marketing, Lenovo India also believes that it is important to be able to cut through all the noise and constantly remind yourself about what you started out to do.
D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions
Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.
National Creators Awards jury member Prasoon Joshi says, there’s an intense connection between India’s govt and youth
“I am very impressed with the Prime Minister. I was there on the stage with him. He is a quick learner. He knows about these people, he’s not someone who’s doing lip-service to the new emerging content creators. There’s so many of them whom he has met personally and spent time with. It is very encouraging to see someone who’s busy with so many things taking time out for something which is emerging and has potential,” Joshi added.
Perfect Corp on beauty tech, supporting women-owned small beauty brands and retailers and more
Tanuj Mishra, Country Head, Perfect Corp takes us through Perfect Corp’s journey, supporting women-owned small beauty brands and retailers, elevating the beauty tech industry and more.
Canva is used by 60 million students and teachers globally: Ruoshan Tao
Ruoshan Tao, Head of Marketing for SEA and LATAM for Canva addresses if the design platform kills creativity, talks about power of Canvassadors and more.
Indian consumers prioritize overall experience of owning a vehicle over initial cost: CarDekho’s Charu Kishnani
Storyboard18 caught up with Charu Kishnani, CMO of CarDekho Group to understand how CarDekho achieved the position it currently enjoys in the market, consumer buying patterns, how advertising has evolved in the auto sector and how Amit Jain as the face of the brand is playing out for CarDekho from a marketing point of view.