Tag: CXO Interview

Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon India

Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.

Meet L&K Saatchi & Saatchi’s Kartik Smetacek and Rohit Malkani: Find out what the mandate for CCO’s is today

"This is a sore topic with me, to be honest. I could write a whole book on this! The system of pitching in our industry is in dire need of re-evaluation," said Rohit Malkani.

Storyboard18 caught up with the duo to not only understand the mandate for CCO’s today but also get a fair idea of how the agency ecosystem is evolving and how much conversations with marketers have changed these days.

Communication is key to any form of success, says Chandrika Jain, Lenovo India

Chandrika jain, director - marketing, Lenovo India, stated, "I believe communication is key to any form of success, whether at work or at home. How well do you communicate? That goes a long way."

Chandrika Jain, director – marketing, Lenovo India also believes that it is important to be able to cut through all the noise and constantly remind yourself about what you started out to do.

D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.

National Creators Awards jury member Prasoon Joshi says, there’s an intense connection between India’s govt and youth

An ardent advocate for creative excellence, Prasoon's contributions have won numerous accolades, including Cannes Lions.

“I am very impressed with the Prime Minister. I was there on the stage with him. He is a quick learner. He knows about these people, he’s not someone who’s doing lip-service to the new emerging content creators. There’s so many of them whom he has met personally and spent time with. It is very encouraging to see someone who’s busy with so many things taking time out for something which is emerging and has potential,” Joshi added.

Perfect Corp on beauty tech, supporting women-owned small beauty brands and retailers and more

Through the AI Skin Analysis, consumers can scan their faces, identifying up to 14 skin concerns. This data enables skincare brands to offer personalized product recommendations and tailored skincare routines, effectively addressing individual need. (Image sourced from Perfect Corp website)

Tanuj Mishra, Country Head, Perfect Corp takes us through Perfect Corp’s journey, supporting women-owned small beauty brands and retailers, elevating the beauty tech industry and more.

Indian consumers prioritize overall experience of owning a vehicle over initial cost: CarDekho’s Charu Kishnani

Charu Kishnani, CMO of CarDekho Group.

Storyboard18 caught up with Charu Kishnani, CMO of CarDekho Group to understand how CarDekho achieved the position it currently enjoys in the market, consumer buying patterns, how advertising has evolved in the auto sector and how Amit Jain as the face of the brand is playing out for CarDekho from a marketing point of view.

Recognising change as a fact of life empowers you: Ajay Khanna, Amway India

Ajay Khanna, chief marketing officer, Amway India, stated, "As someone who’s deeply immersed in the fast-paced world of marketing, I've personally experienced the pressures of an always-on culture and the looming threat of burnout. Through time, I’ve grown to appreciate the importance of setting boundaries and prioritising self-care, for both me and my team."

The chief marketing officer of Amway India said leaders must challenge the status quo, encourage people to step out of their comfort zones, and embrace any failure as a catalyst for growth.

Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.