Tag: CXO Interview

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.

Impresario’s Divya Aggarwal on SOCIAL going hyperlocal and catering to GenZ

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Divya Aggarwal, chief growth officer, Impresario spoke about how Impresario also plans to expand not just to new cities and towns but also in places they already have a presence.

Inflation has impacted entry-level segment: Tata Motors’ Shailesh Chandra

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Shailesh Chandra, Managing Director of the Passenger Vehicle Division at Tata Motors, discusses how inflation and interest rates have affected the entry-level car segment. He anticipates a slowdown in growth momentum for 2024.

Rahul Kothari opens up on Razorpay’s vision as fintech hits $100 billion

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

The chief operating officer discusses how Razorpay has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, budget 2024 reactions and more.

Of Buzz and Business: Decoding Impresario’s marketing and advertising strategy

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Impresario’s Divya Aggarwal said that the group’s brand SOCIAL sits at a confluence of cultural conversations, and youth and pop culture

India is going to be an ‘And-economy’: Diageo India CMO Ruchira Jaitly

Ruchira Jaitly, chief marketing officer, Diageo India, stated, "The biggest thing that happened to me as a marketer, and my biggest victory when I was starting out in marketing was if I got that spot for my brand on the Sunday evening movie Doordarshan. I still recall that vividly. I remember that I came back and said Oh My God I have just cracked it as a brand manager. My brand is going to be on the Doordarshan evening movie on Sunday evening, which personally for me was a reminder that the weekend was over when I was going to school."

Diageo India’s chief marketing officer Ruchira Jaitly on the consumer and media trends reshaping how brands are built in the alcobev category.

For us, financial inclusion is enabling small merchants looking to go online: Razorpay’s Rahul Kothari

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

In a wide-ranging chat, Rahul Kothari, Razorpay’s chief operating officer, discusses the company’s new campaign, the rationale behind choosing Gulshan Grover and Urvashi Dholakia for the ad film, key consumer trends in the fintech landscape, diversity in fintech and financial inclusion.