The chief marketing officer of Amway India said leaders must challenge the status quo, encourage people to step out of their comfort zones, and embrace any failure as a catalyst for growth.
Tag: CXO Interview
Sonic branding is not just about utilisation but also about utility: Rajeev Raja
Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.
McKinsey’s Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally
Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.
Ram Mandir has heightened the visibility of religious tourism: Yatra’s Dhruv Shringi
As per Dhruv Shringi, CEO and Whole-Time Director, Yatra, travellers are adopting a strategic approach, by staying in Lucknow and leveraging the cultural richness and heritage and making it a dual experience with a day trip to Ayodhya.
Decoding D’ Decor’s business strategy with Sanjana Arora
Sanjana Arora, business head, D’ Decor discusses the home furnishing company’s omnichannel and ecommerce strategies and more.
PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League
Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.
Time is the most precious commodity in my role, says Gunjan Khetan, Perfetti Van Melle India
Gunjan Khetan, marketing director, Perfetti Van Melle India, highlighted, “Therefore, for me, prioritisation is the most important thing. Bucketing important and urgent (issues) works like magic. like to ensure I complete my work and don’t carry it home as much as possible. “
Internally people refer to me as chief marathon officer: TCS Global CMO Abhinav Kumar
TCS’ Global CMO Abhinav Kumar speaks exclusively to Storyboard18 about the company’s key marathon sponsorships around the world and the investments made by the brand to make it one of the most valued.
Shell launches “Expect more from Shell fuels” campaign
Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.
Don’t take your designation too seriously, says Mayur Hola of Culinary Brands
“If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting,” said the chief marketing officer (CMO) of the food and beverage brand.