Tag: CXO Interview

Tata’s dig at Maruti? Car purchase more about comfort of brand, than ‘Kitna Deti Hain’: Shailesh Chandra, Tata Motors

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

In an exclusive conversation with Storyboard18, Shailesh Chandra, Managing Director of Tata Motors, Passenger Vehicles and Electric Vehicle Mobility, says that consumers are looking for comfort in the brand more than ‘Sasta Hain ke nahi’ or ‘Kitna Deti Hain’.

DNPA Conclave 2024: State of Media – The Big Picture

Senthil Chengalvarayan, Executive Director, NDTV (left), Shekhar Gupta , Founder and Editor –in-chief (centre) and Anant Goenka, Executive Director, Indian Express (right)

The discussion on “State of Media – The Big Picture” included Anant Goenka, Executive Director, Indian Express, Senthil Chengalvarayan, Executive Director, NDTV and Shekhar Gupta , Founder and Editor –in-chief, The Print talked about how media businesses need to invest on content and technology at the same time.

Choose your battles. You can’t win all of them, says Vinit Kapahi, Aviva India

Vinit Kapahi of Aviva India says, "There are three that I would like to share. One is what I call the ‘Practice Pause’. I think it's extremely important for everybody to practice this in their normal routine. The second is about ‘Don't Procrastinate’. Please make a decision and go forward. The third is about choosing your venue. The way to fight is what decides who the winner is."

Vinit Kapahi, Senior Vice President and Head of Marketing, Aviva India, touches upon the influencers and trends he follows, his take on workplace toxicity and hustle culture, his piece of wisdom, and a lot more.

Media Dialogues with Storyboard18: AI and digital accelerating Tata Motors CV brand and business

Storyboard18's editor Delshad Irani, Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group.

Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group talk about how the customer journey has transformed in the commercial vehicles business, the role of media and acceleration of digital sales of CVs and more.

Cipla’s Achin Gupta on fostering a healthier and more informed environments for children and their caregivers

Achin Gupta, CEO, One India Business, Cipla, shares why the brand chose to partner with Mahadevan, how it is leveraging integrated marketing to connect with diverse audience segments, and more.

As the CEO puts it, the pharma company’s Tuffies awareness campaign leverages the ‘reel’ generation while engaging over 3,000 mom influencers and their children.

Havells’ Parag Bhatnagar on blending aesthetics and functionality in the lightning design of Ram Mandir

Havells' Parag Bhatnagar says that so many people’s beliefs and emotions are attached to Ram Mandir; hence for that purpose, it is very important for Havells to push the boundaries of innovation while respecting the cultural heritage of Ram Mandir.

Parag Bhatnagar, President of Havells India shares how Havells pushed the boundaries of innovation while respecting the cultural heritage of Ram Mandir.

Education is purely based on ROI and very strongly outcome-led: upGrad’s Mayank Kumar

Mayank Kumar, co-founder and managing director at upGrad.

Mayank Kumar, co-founder and managing director at upGrad talks about how the company is successfully infiltrating the Indian market and how co-founder and chairperson Ronnie Screwvala’s role as a shark on Shark Tank India and as a face for upGrad, playing out for the brand from a marketing POV.

Lendingkart’s Ram Deshpande: The beauty of our country is that there are small businesses everywhere

Ram Deshpande, chief marketing officer, Lendingkart, stated, "When things get glorified as hustle, that's a problem. When there is real hustle which is very clearly planned or where there is a clear end goal in mind, then it makes sense. If hustle is a lifestyle, then that's a problem."

The chief marketing officer of the unsecured business loans provider spoke on the creator economy, the marketing–related content he consumes, tips to overcome burnout, and more.