Tag: CXO Interview

Indian consumers prioritize overall experience of owning a vehicle over initial cost: CarDekho’s Charu Kishnani

Charu Kishnani, CMO of CarDekho Group.

Storyboard18 caught up with Charu Kishnani, CMO of CarDekho Group to understand how CarDekho achieved the position it currently enjoys in the market, consumer buying patterns, how advertising has evolved in the auto sector and how Amit Jain as the face of the brand is playing out for CarDekho from a marketing point of view.

Recognising change as a fact of life empowers you: Ajay Khanna, Amway India

Ajay Khanna, chief marketing officer, Amway India, stated, "As someone who’s deeply immersed in the fast-paced world of marketing, I've personally experienced the pressures of an always-on culture and the looming threat of burnout. Through time, I’ve grown to appreciate the importance of setting boundaries and prioritising self-care, for both me and my team."

The chief marketing officer of Amway India said leaders must challenge the status quo, encourage people to step out of their comfort zones, and embrace any failure as a catalyst for growth.

Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.

McKinsey’s Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally

"There is curiosity, a willingness to take risks and an affinity for investment when it comes to Indian companies.This makes me pretty positive for a very bright future for Gen AI driven marketing and sales in India," says Jesko Perrey, Senior Partner, McKinsey & Company.

Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.

Ram Mandir has heightened the visibility of religious tourism: Yatra’s Dhruv Shringi

Dhruv Shringi says that for technology-enabled customer experiential products, Yatra is placing significant emphasis on harnessing AI tools to enhance the customer experience, making them more accessible for companies like ours.

As per Dhruv Shringi, CEO and Whole-Time Director, Yatra, travellers are adopting a strategic approach, by staying in Lucknow and leveraging the cultural richness and heritage and making it a dual experience with a day trip to Ayodhya.

Decoding D’ Decor’s business strategy with Sanjana Arora

Although the furnishing company has an e-commerce strategy, Sanjana Arora, business head of D’Decor, said in an interview that she still believes customers prefer to touch and feel products before buying them.

Sanjana Arora, business head, D’ Decor discusses the home furnishing company’s omnichannel and ecommerce strategies and more.

PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League

Sujala Martis says that given that cricket is a religion in our geography, it manages to unify audiences and secure their attention, like nothing else can.

Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.

Time is the most precious commodity in my role, says Gunjan Khetan, Perfetti Van Melle India

Gunjan Khetan, marketing director, Perfetti Van Melle highlighted, "Consumer buying patterns have changed, and consumer patterns for seeking information have changed. Therefore, digital plays a big part. For an e-commerce platform, some are less suitable. If Perfetti Van Melle was a lifestyle brand or a personal care brand, I could easily understand why I need to be on e-commerce because a lot of information seeking and a lot of idea seeking happens there, and more often than not, it lands into purchase."

Gunjan Khetan, marketing director, Perfetti Van Melle India, highlighted, “Therefore, for me, prioritisation is the most important thing. Bucketing important and urgent (issues) works like magic. like to ensure I complete my work and don’t carry it home as much as possible. “

Internally people refer to me as chief marathon officer: TCS Global CMO Abhinav Kumar

"Most of our colleagues would sit 8 or 9 hours a day working on their laptop or their desktop. So what being a partner to marathons has done inside the company has been tremendous," says TCS Global chief marketing officer Abhinav Kumar.

TCS’ Global CMO Abhinav Kumar speaks exclusively to Storyboard18 about the company’s key marathon sponsorships around the world and the investments made by the brand to make it one of the most valued.

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.