Tag: brand marketing

Google to appeal Antitrust ruling: CEO Sundar Pichai calls case a ‘prolonged battle’

To stay competitive, Google has aggressively integrated generative AI technologies into its offerings. Notably, the company has launched new AI features, such as a video generator, and unveiled the Gemini model, which includes a "reasoning" feature that showcases the AI’s decision-making process.

Google CEO Sundar Pichai has publicly addressed the company’s ongoing antitrust case for the first time, confirming a lengthy legal fight ahead, while defending Google’s dominance in the search engine market.

Why Asian Paints’ Gattu continues to strike an emotional chord with the masses

The mascot, whose black hair dangled over his right eye, was dressed in half-sleeved shirts, half pants, had braces on his teeth, and carried a paint brush along with a dripping can of Asian Paints. (Image source: Wirally from LinkedIn)

Asian Paints’ Gattu is regarded as one of the successful mascots of Indian advertising . Storyboard18 looks at the birth of Gattu, his role in the brand’s marketing, and more.

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

News18 Green Ribbon Champions 2024 Celebrates India’s Environmental Visionaries

The event also celebrated outstanding achievements in sustainability, with Karnataka Soaps & Detergents Ltd being recognized for the Green Eco-friendly Initiative, NTPC (Bongaigaon) as the Sustainability Champion of North-East India, and REC Limited honoured for Excellence in Green Financing.

This year’s event highlighted critical discussions on India’s environmental strategy, showcasing its role as a climate leader in the global South through contributions from experts like Akhilesh Singh (NTPC), Hisham Mundol (Environmental Defense Fund), and Saurabh Kumar (Global Energy Alliance for People and Planet).

Mamaearth partners with Meesho to expand reach in Tier 3 and beyond markets

With the rise of e-commerce in these regions, Mamaearth is set to leverage Meesho's vast network to enhance its presence and cater to the needs of a growing customer base.

The collaboration aims to boost accessibility of premium, natural personal care products in underserved regions, targeting a significant growth trajectory over the next year.

CCI approves Patanjali Foods’ Rs 1,100 crore acquisition of Patanjali Ayurved’s home and personal care business

The acquisition of Patanjali Ayurved's HPC division comes as part of Patanjali Foods' broader vision to expand into FMCG and fast-moving health goods.

The Competition Commission of India (CCI) has greenlit Patanjali Foods’ acquisition of Patanjali Ayurved’s non-food business, marking a significant step towards expanding its FMCG portfolio.