Tag: brand marketing

Our consumers are on CTV, digital video, music streaming platforms: P&G’s Girish Kalyanaraman

In a conversation with Storyboard18, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, highlighted, "The opportunity in India continues to be immense in terms of education, in terms of even elevating performance of products, the different kinds of needs, and catering to different needs that different women have."

P&G’s Vice President and Head of FemCare, Girish Kalyanaraman, on Whisper’s marketing and advertising strategy.

Infrastructure boom in India poised to transform the hospitality landscape, says Hilton’s Alan Watts

Hilton recently announced the launch of its Spark brand in India, targeting the rising middle-class demographic. With 150 properties planned in partnership with the Embassy Group, Spark aims to offer budget-conscious travelers a taste of Hilton’s renowned hospitality. “This is our most price-sensitive brand, and it’s designed for entry-level travelers,” Watts explains. Drawing parallels to the success of Hampton by Hilton during America’s mid-century travel boom, Watts believes Spark is poised to replicate that success in India.

In an interview to CNBC-TV18, Alan Watts, President of Hilton’s Asia Pacific region, noted that India’s current travel infrastructure development is experiencing a transformation akin to the US superhighway boom of the 1950s.

Veeba Foods’ Viraj Bahl joins Shark Tank India as a new investor

Veeba Foods founder and managing director, Viraj Bahl, is set to join the panel of investors on the upcoming season of the popular reality show Shark Tank India, beginning January 6, 2025. (Image source: LinkedIn)

The sauce and condiments entrepreneur will appear on the show’s fourth season, joining a line-up that includes Anupam Mittal, Namita Thapar, Ritesh Agarwal, Aman Gupta, and Kunal Bahl.

Swiggy launches an invite-only membership ‘One BLCK’

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

Swiggy One BLCK is offered at a launch price of Rs 299 for a 3-month plan on invitation only basis.

EXCLUSIVE: After Swiggy, Sidharth Malhotra invests in OYO

The actor's investment approach reflects a broader trend of Indian celebrities taking strategic positions in technology-driven companies. (Image source: News18)

Sidharth Malhotra’s investment strategy centers around identifying cutting-edge ventures that address local challenges while possessing the scalability to become global leaders.

Glance launches AI-powered Glance TV in partnership with Airtel

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

With content sourced from top publishers, Glance TV delivers live updates and trending stories in a variety of categories, including sports, business, technology, and automobiles, on static screens.

Three global bidders enter the fray for Haldiram following Alpha Wave’s $1.5 bn-plus offer

The family has been merging its Delhi and Nagpur factions through a National Company Law Tribunal-approved process, which last received clearance from the Competition Commission of India in April 2023.

Alpha Wave joins Blackstone- and Bain-led consortiums in race for 15-20% stake; potential $1.3-$2.2 billion deal would be among India’s largest private-equity transactions.