brand marketing – Page 49

Vijay Shekhar Sharma says Paytm’s brand recall, product features will bring back market share

Paytm aims for profitability in next quarter, despite setbacks in UPI market share.

Network18’s power-packed Maha Kumbh coverage captures 200 million+ views

News18 Kumbh's exclusive interview with the viral sensation IIT Baba, whose insights on faith and modernity struck a chord with viewers, has garnered over 50 million views across social platforms.

News18 Kumbh, a digital-first channel launched a month before the festival, is at the forefront of this massive effort. Streaming 24×7 on YouTube and DTH platforms like Den and Hathway, the channel features live streams, ground reports, podcasts, explainers and an exclusive Maha Kumbh documentary, giving audiences a front-row seat to this age-old tradition.

Meta confirms it will continue using fact checkers outside the U.S. ‘for now’

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

Company maintains international guardrails as U.S. fact-checkers transition to a community notes system.

FSSAI rolls out comprehensive measures for food safety at Maha Kumbh 2025

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

FSSAI, in collaboration with the Food Safety and Drug Administration, Government of Uttar Pradesh, has deployed 10 Mobile Food Testing Labs, along with food analysts to cater to the different sectors of the Maha Kumbh area. These mobile food testing labs have been conducting on-the-spot testing of food items for adulteration and spoilage.

HCLTech recognized as world’s fastest-growing IT services brand in 2025: Report

The company's brand value saw a significant 17% increase year-on-year, reaching $8.9 billion.

HCLTech’s brand value surges by 17% to $8.9 billion, reflecting strong market performance and leadership in AI innovation.

Maha Kumbh 2025: Over 45 crore devotees, including 15 lakh foreign tourists, set to attend; 13 akharas participate

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

The Ministry of External Affairs highlights the global significance, anticipated attendance, and economic impact of the upcoming Maha Kumbh 2025 in Prayagraj.

Ola enhances mobility at Maha Kumbh 2025; deploys 1,000 electric scooters at mela ground

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

Ola Consumer has also rolled out additional services to ease travel within Prayagraj, including electric vehicle (EV) shuttles, affordable cab rentals, and dedicated transit options at airports and railway stations, further enhancing accessibility for pilgrims.

Modi’s a great ad man, understands branding, says Sir Martin Sorrell at WEF 2025 in Davos

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Storyboard18 at Davos: In conversation with Moneycontrol’s Chandra Srikanth, Sir Martin Sorrell spoke about PM Modi being a master of marketing, the global ad order and more.

Uttar Pradesh showcases ‘One District One Product’ at Maha Kumbh; aims to boost local artisans

Mahakumbh 2025, which began on January 13, is set to conclude on Wednesday (26 February) (Image courtesy: Firstpost)

The exhibition is expected to generate a turnover of approximately Rs 35 crore, according to a statement from the state government.