Tag: brand marketing

‘It’s Hyundai, Like Sunday’: A Super Bowl lesson in pronunciation

In the ad, actor Jeff Bridges introduced audiences to the Hyundai Genesis, which had then been crowned the 2009 North American Car of the Year. (Image source: YouTube)

Hyundai’s ads voiced by actor Jeff Bridges tackled the all-too-common mispronunciation of the brand. With a catchy twist, it clarified that it’s “Hyundai, as in Sunday”.

Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons

Vimmi Sud, Director at VSD Foods Private Limited

Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting

Have banks lost the customer-service plot?

According to report by Accenture, 36 per cent of banking customers who fell victim to cybercrime reported a loss of trust in their bank. Among these customers, 65 per cent expressed willingness to switch to another financial institution. (Image source: Moneycontrol)

Is it a wake-up call for banks as cyber scams and frauds are at an all-time high?

Gulf Oil Lubricants unveils new movie-based campaign, showcasing ‘together we are unstoppable’ tagline

"The genesis of the ad has been our journey as a brand. We've been a brand with a human touch, I would say. As you know, the category is very low involvement, mid-involvement, a lot of rationale behind buying lubricants. But human connect is always what people want to see. And, together we are unstoppable is about that – the challenge, the emotions, the passion," stated Ravi Chawla, MD & CEO of Gulf Oil Lubricants India. (Stills from the campaign)

To explore the inspiration behind the campaign and Gulf Oil’s strategy for making it a lasting success for both brand recognition and business growth, CNBC-TV18 interviewed Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Amit Wadhwa, CEO of Dentsu Creative Group.

Mahindra Logistics unveils its new brand identity

Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

It symbolizes the company’s deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Licious acquires My Chicken and More for Rs 200 crore in strategic expansion move

In terms of competition, Licious primarily faces competition from Amazon-backed FreshToHome, which has raised around $290 million.

Bengaluru-based meat and seafood startup Licious, backed by Temasek, has made a strategic move to acquire My Chicken and More for Rs 150-200 crore, enhancing its offline presence in the competitive meat market. This acquisition is a key part of Licious’s strategy to tap into the growing customer base that prefers physical stores.