brand marketing – Page 50

90% of our ads rank in the top quartile of FMCG advertising: Colgate’s Prabha Narasimhan

Stills from a Colgate ad campaign highlighting the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.

Narasimhan also emphasized that Colgate’s advertising strategy plays a critical role in driving its topline growth.

Global BEV sales rise 9% YoY in Q3 2024; Tesla, BYD lead the market

Latin America and Southeast Asia were key regions, with nearly 32 percent of exports headed to Latin America and 27 percent to Southeast Asia (Photo: Unsplash)

China remained the dominant player in the global BEV market, accounting for 61 percent of total sales, followed by the United States and the United Kingdom.

Zomato enhances food discovery with ‘Recommendations from Friends’ feature

Nugget marks the first product from Zomato Labs, Zomato’s incubator for in-house innovations.

Customers can edit recommendations, or even turn them off entirely from the ‘Manage recommendations’ option in the profile page

Rajiv Bajaj celebrates Chetak’s success; says ‘Ola to Ola hai, Chetak to Shola hai’

Bajaj highlighted three key milestones in the company’s journey, that is, technological advancement, global expansion, sustainability and green energy

Ola Electric had led the electric vehicle (EV) market in India until November 2024, but Bajaj Auto and TVS Motor Company have been narrowing the gap.

Mall vacancy levels down to 8.3% in H1 2024 amid robust leasing: Anarock

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

Retailers and brands continue to prefer smaller spaces as nearly 70% of the leases were for spaces admeasuring up to 2,500 Sq ft.

Mahindra renames ‘BE 6E’ to ‘BE 6’ amidst trademark dispute with IndiGo

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The legal dispute between Mahindra & Mahindra (M&M) and InterGlobe Aviation, the parent company of IndiGo Airlines, escalated after InterGlobe alleged that M&M’s newly launched electric SUV, ‘BE 6E’, infringed upon IndiGo’s well-known ‘6E’ trademark.

‘Don’t want to go down the Byju’s path, want to stay afloat,’ Aakash tells NCLAT amid shareholding dispute

The company emphasised that the proposed change was necessary to raise capital without taking on more debt. Aakash's counsel stressed that this move was essential for the company's financial health, particularly as it had over 10,000 employees and 3 lakh students. (Image Source: Edufever.in)

The statement came as part of Aakash’s plea challenging the NCLT order, which had halted the company’s attempt to amend the AoA.

After Hyundai announced price hike, now Maruti says it will increase car prices by 4%

Maruti Suzuki was the leading advertiser in print last year as well.

Every year in January, automakers hike prices.

Trademark victory for Metro Brands: Court orders injunction against infringing company

The case arose when Metro Brands Ltd. filed a lawsuit accusing Nice Shoes LLP of using the confusingly similar mark “DESIMOCHI” on their website, which sells various products, including footwear. Metro Brands argued that this use was likely to mislead consumers and damage the reputation of its long-established “Mochi” brand, which has been recognized in India since 1977. (Image Source: Mochi Shoes)

In its ruling, the Court emphasized that the addition of the prefix “DESI” to “Mochi” did not eliminate the confusion between the two marks. The Court granted Metro Brands an interim injunction, restraining Nice Shoes from using “DESIMOCHI” and ordering the transfer of the domain “www.desimochi.com” to Metro Brands.