BoAt Lifestyle co-founder and CMO Aman Gupta praises the deal as a game-changer for Direct-to-Consumer brands, highlighting the immense potential of India’s emerging D2C sector.
Tag: brand marketing
Zomato founder addresses 10-minute delivery concerns, denies launching ‘private label’
Deepinder Goyal clarifies that Bistro is a separate platform catering to quick in-office meals and is not competing with restaurant partners.
Hindustan Unilever’s premiumisation bets, acquiring majority stake in Minimalist
In a bid to capitalize on India’s growing affluent beauty and personal care market, HUL targets portfolio shift towards premium offerings.
Samsung’s JB Park: Competition makes us better
“Will ‘fruit company’ be the dominant brand forever? I don’t think so,” said Samsung’s Southwest Asia CEO JB Park.
Swiggy and Rishabh Pant to Co-Own the Mumbai Pickle Power Pickleball team
Swiggy and Rishabh Pant’s partnership ahead of the World Pickleball League provides a significant boost to pickleball’s prominence and popularity in India
Fevicol-maker Pidilite Industries’ Sudhanshu Vats on marketers underutilizing first-party data
As marketing evolves, there are five additional Cs that are shaping the present and future, according to Sudhanshu Vats, Managing Director Designate of Pidilite Industries.
Maha Kumbh 2025: India sees 21.4% rise in spiritual tourism: Report
Majority of travellers are from the UK and the United States, reflecting a growing international interest in India’s spiritual offerings.
Infosys ranked among Top 3 IT services brands globally
Brand Finance report highlights Infosys as the fastest-growing IT services brand with an 18% CAGR, and applauds CEO Salil Parekh’s brand leadership.
TCS becomes the 2nd global IT Services Brand to cross $20 billion in brand value
Tata Consultancy Services reaches a significant milestone in the Brand Finance IT Services 2025 rankings, underlining its commitment to innovation, customer satisfaction, and sustainable growth.
Zerodha CEO claims advertising would have just fattened Google and Meta’s wallets
“If we had advertised, much of our profits would have gone to Google and Meta,” says Nithin Kamath, Zerodha’s co-founder and CEO while explaining the firm’s advertising approach.