brand marketing – Page 47

Japan’s auto shake-up; Nissan and Honda consider merger to take on Toyota: Report

If successful, the combined entity would also have greater resources to take on global competitors.

Prestige Masters Series 2024 concludes with global participation

(From right: Karan Chopra, Tablespace, Uzma Irfan, Director, Corporate Communications, Prestige Group, Zaid Sadiq, Executive Director, Liason and Hospitality, Prestige Group. Middle - Anupama Vatal (winner), Amit Banerjee, Tablespace, Faiz Rezwan, Executive Director, Contracts and Projects, Prestige Group and Rezwan Razack, Joint Managing Director, Prestige Group)

A field of 70 golfers competed for the grand prize of a trip to the US Masters Tournament in April 2025.

Bombay HC division bench stays Rs 4.5 crore penalty against Patanjali Ayurved

Patanjali Foods also stated that they had not received any formal notice regarding the hearing and only became aware of the Supreme Court’s verdict through a tax-related website on February 18, 2025.

The order suspends a single-judge ruling that had imposed heavy costs on Patanjali Ayurved over alleged trademark infringement of Mangalam Organics’ camphor products.

Exclusive spaces! Rise of private clubs as premium workspaces in India’s urban centres

Providore bar, The Quorum Hyderabad

The market size of private membership clubs is estimated at Rs 576 crore and is projected to reach Rs 941 crore by 2027.

IPO-bound BlueStone’s ad spends rise to Rs124 crore in FY24

BlueStone has proposed to raise funds through a fresh issue of equity shares aggregating up to Rs 1,000 crore

Effective marketing is important for future revenue growth enhancing brand visibility, to establish relationships with target markets, the company stated.

Bajaj Auto likely to launch new EV brand, targets over half a million electric sales in FY26

Bajaj Auto is set to launch an all-new Chetak electric scooter on December 20 this year.

Just the way the Bajaj Auto’s electric scooters are sold under the Chetak brand, the electric three-wheeler portfolio too, will get a separate brand identity.

EaseMyTrip becomes title sponsor of Big Cricket League

EaseMyTrip Announces Partnership with Big Cricket League as Official Title Sponsor

The Big Cricket League started on 12 December 2024 in Surat, Gujarat. It’s a 10-day affair, taking place at the Lalbhai Contractor Stadium, featuring six teams-Mumbai Marines, MP Tigers, Southern Spartans, Northern Challengers, Rajasthan Regals and UP Brij Stars

Will Gukesh dethrone Magnus as global brandmaster?

Gukesh D became the youngest-ever World Chess Champion at just 18 years old, defeating the reigning titleholder, Ding Liren of China, in the 14th game of the World Chess Championship held in Singapore.

Brand strategists are optimistic about the sport’s expanding appeal, reaching both tier I cities and rural pockets of the country.

When Cherry Chaplin made a brand blossom

The ad, part of a three-film campaign released in 1984, went on to gain recognition at Cannes Lions International Festival of Creativity. (Stills from the campaign)

With the legendary Charlie Chaplin’s death anniversary coming up on December 25, Storyboard18 looks at how the iconic star inspired a brilliant campaign.