Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem

Coldplay’s Mumbai leg has proven to be more than just a concert—it's a canvas for brands to connect with fans in unexpected and engaging ways. (Image: GQ India)

From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.

From Diljit Dosanjh to Coldplay, concert fever rises: Is it a new era for concerts, brands, and artists?

Coldplay band's lead singer Chris Martin performs at Mumbai's DY Patil stadium on 21 January.

From foreign artists to homegrown stars, live concerts are transforming India’s entertainment landscape, offering brands a stage for new opportunities and fans an unforgettable experience.

Great brands are built on timeless insights: HUL’s Rohit Jawa

Rohit Jawa further added that by harnessing HUL's research and development capabilities, supply chain expertise, and wide distribution network, Minimalist is expected to further strengthen its presence in India's burgeoning premium beauty market.

HUL secures a 90.5% stake in the fastest-growing D2C skincare brand Minimalist, signalling an expanded foray into the premium beauty segment.

India’s hiring market poised for strong 2025 start as recruitment activity surges by 12%: Report

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

Over the last three months, an 8% increase in hiring activity highlighted sustained progress, showcasing the resilience and adaptability of Indian businesses in a dynamic market.

Jewellery ad spend 2024: Print at 73%, Kalyan Jewellers takes 23%

The elevated price levels supported Digital advertising continued its upward trajectory, with a 33% increase from 2022 to 2023. Video content emerged as a dominant force, capturing a significant share of digital ad spend. (Representative Image: FIGIST CO via Unsplash)

The South Zone emerged as the leading region, accounting for 36% of the total print ad spend. A significant player in the radio advertising space, Malabar Group of Companies secured 8% of the total ad spend, as per the report.