Tag: brand marketing

Trust crucial for 71% of Indians while engaging with a brand: Accenture

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

While appreciating the convenience digital technology offers, people are increasingly needing to scrutinize what they see and what they believe as they seek to rebalance technology’s role in their lives.

Adar Poonawalla to pick up 50% stake in Karan Johar’s Dharma Productions for Rs 1,000 crore

This alliance signifies a transformative step toward elevating the Indian entertainment industry on the global stage, in an era where the relationship between audiences and entertainment platforms is more dynamic and interactive than ever before. (From left to right: Adar Poonawallah (X) and Karan Johar (Bookmyshow))

Karan Johar will retain the remaining 50 percent stake in Dharma and will continue to remain as the company’s Executive Chairman. Apoorva Mehta will remain as the Chief Executive Officer.

Distributors urge CCI to probe Blinkit, Swiggy, Zepto

AICPDF pointed out the swift growth of these platforms, stating that it creates major challenges for traditional retail.

The AICPDF wrote a letter to the Competition Commission of India (CCI), the antitrust regulator, on October 18 urging the CCI to examine if these qcomm platforms adhere to India’s FDI regulations or not.

HDFC Bank’s profit rises by 5 percent to Rs 16,820 cr; employee count increases by 4.5 percent to 2,06,758

As of September 30, 2024, the Bank’s distribution network was at 9,092 branches and 20,993 ATMs across 4,088 cities / towns as against 7,945 branches and 20,596 ATMs across 3,836 cities / towns as of September 30, 2023. 51% of its branches are in semi-urban and rural areas. In addition, HDCFC has 15,217 business correspondents, which are primarily manned by Common Service Centres (CSC). (Image source: CNBCTV18)

The number of employees were at 2,06,758 as of September 30, 2024 (as against 1,97,899 as of September 30, 2023).

Zee Ent’s Q2 FY25 results: Ad revenue dips 8%, net profit surges 61%

"While the domestic ad sales have been slower, you look at our nine-month FY25 international ad sales, YoY is up. We are trying to look at types of revenue from retail and other sectors. Also, if there are markets outside with partnerships with device makers, in European markets,” Zee’s acting chief financial officer Mukund Galgali said.

Zee Entertainment’s advertising revenue between April and September stood at Rs 1,813 crore as against Rs 1,920 crore in the same period last year.

We use AI as bread and butter in our strategies: Criteo CEO

"I think our business will go from strength to strength. The use of data and the ability to use that to predict outcomes, and to do so quickly make our business even stronger. For the industry, it's clear that AI can bring about a lot of efficiencies, but it can also really change the landscape in which we're in. If you think about AI's ability to process data or read the Internet in less than a second, what enables us to do is quite profound," Megan Clarken, CEO, Criteo.

The use of data and the ability to use that to predict outcomes, and to do so quickly make our business even stronger, says Megan Clarken. Over the last 18 months, we have started to see revenue flow from AI initiatives, she says. As far as the Indian market is concerned, its growth is outpacing many others, she says.