brand marketing – Page 46

Zepto relocates HQ from Singapore to India in pre-IPO move

Zepto sharpens its brand recall ahead of an IPO expected in the coming months.

According to the NCLT’s January 9 ruling, the relocation will streamline Zepto’s holding structure and pave the way for raising capital from both Indian and overseas investors.

Union Budget 2025-26: GDP growth rate projected between 6.5 and 6.9 % for FY26, reveals FICCI survey

Export competitiveness emerged as a priority, with respondents advocating for improved logistics efficiency and the continuation of interest equalization schemes to enhance India's global trade standing.

The survey acknowledged the government’s focus on fiscal consolidation, with 47 percent expecting the fiscal deficit target of 4.9 percent for FY 2024-25 to be met, and another 24 percent anticipating a lower fiscal deficit for the current year.

Mahakumbh 2025: ISS astronaut shares celestial view of Earth’s largest gathering, captured from space

Astronaut Don Pettit, who is known for his work in astrophotography, shared these stunning images on the social media platform ‘X’.

Spotify’s Neha Ahuja on the battle between authentic artistry and AI-generated content

Spotify leaned heavily into the creator ecosystem, where artists not only became spokespersons but also co-creators of campaigns., says Neha Ahuja.

AI is reshaping both Spotify and the broader music streaming industry.

RAI survey reports 5% retail growth in festive period; South India leads with 6% surge

East India showed a growth of only 4 percent.

QSR registered the highest growth of 10 percent, followed by apparel, food & grocery and sports goods each showing growth of 7 percent compared to December 2023 period last year.

Andhra Pradesh to develop Data City Project near Visakhapatnam; Google, TCS plans for expansion

Google is being considered as a potential lead player, which could pave the way for other tech giants to establish a presence in the region. (Photo: Unsplash)

The concept of the Data City has been spearheaded by Nara Lokesh, the state’s IT minister and son of Chief Minister N. Chandrababu Naidu, who was instrumental in the development of Hyderabad’s Hitec City.

DGCA urges airlines to rationalise airfares for Maha Kumbh 2025 travel to Prayagraj

Mahakumbh 2025, which began on January 13, is set to conclude on Wednesday (26 February) (Image courtesy: Firstpost)

The DGCA has also approved 81 additional flights in January, bringing the total number of flights to 132, to meet the growing number of pilgrims and visitors heading to the spiritual event.

Maha Kumbh 2025 draws over 110 million devotees in first 14 days; expected to attract over 45 crore pilgrims

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

Looking ahead, Shastri announced that on January 30, a Dharm Sansad would be held, focusing on the nation’s spiritual awakening and the promotion of Hindutva.

Zee’s ad revenue down; Punit Goenka hopes Budget 2025 will revive consumption cycle, spur ad growth

This strategic move aims to bolster Zee Media's financial flexibility and is aligned with the External Commercial Borrowing (ECB) guidelines issued by the Reserve Bank of India.

Zee’s ad revenue declined to Rs 940 crore. Domestic ad revenue came in at Rs 880 crore, down 10.8 percent YoY as softness in the overall ad environment continued.

Patanjali Foods ordered to recall batch of red chilli powder over safety violation

Patanjali Foods, formerly known as Ruchi Soya, was incorporated in 1986 and is part of the Patanjali Ayurved group.

In a regulatory filing, the company confirmed the recall of Red Chilli Powder (packed) from Batch No. AJD2400012, citing violations of the Food Safety and Standards (Contaminants, Toxins and Residues) Regulations, 2011.