Tag: brand marketing

Indians are looking for value offers online as inflation rises, study

Shoppers prioritize cost savings while also seeking out products of high quality. In fact, product quality is the most important factor for consumers, outpacing free shipping and discounts/coupons. (Representative Image: Paul Felberbauer via Unsplash)

The study results reveal that the shoppers prioritize cost savings while also seeking out products of high quality.

Valentine’s Day: Consumers think it is just another commercial ruse. Here’s why

According to reports, Zepto, Swiggy Instamart and Zomato’s Blinkit, saw their highest ever single-day sales, breaking previous records on New Year's Eve. (Representative image by Niranjan Photographs via Unsplash)

Majority of urban settlers around the world believe that Valentine’s day is nothing but a commercial occasion rather than a proper celebration, as per the 2023 YouGov survey

Ask ChatGPT, how to build great brands from buzzy innovations

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.

Explained | How removal of the Rs 10,000 TDS threshold will impact online gaming

Previously, if a player won more than Rs 10,000, the operator would withhold 30 percent as TDS (tax deducted at source). This restriction led to the creation of contests with limited winnings to avoid TDS deductions. With the removal of the TDS threshold, players can now participate in contests with higher prize monies without having to worry about breaching TDS thresholds.

Some industry experts feel the move may discourage casual gamers, who comprise the majority of the real money gaming constituency, as they would now have to pay taxes on winnings of less than Rs 10,000.

The Indian beer market is distinctive due to the preference for strong beers: BrewDog

"We’re thrilled about introducing Punk IPA and Hazy Jane, our flagship beers, in India, but with a twist — they will be made locally. During my recent trip to India, I collaborated with the team to perfect the recipe, and now, we’re confident that the team, equipment, and setup in India can produce these two best-selling beers to the same high standards." - James Watt, CEO, BrewDog

BrewDog CEO James Watt talks about craft beer, the company’s India expansion plans, and challenging the commodity beer market.

TikTok wipes out its entire India team: Report

TikTok’s popularity especially in the U.S. has taken away Meta’s market share in the social media space too. Meta, which owns Facebook and Instagram, is now looking at ways to catch up. (Image source: Solen Feyissa via Unsplash)

TikTok, which had the second largest user base in India, was banned in 2020 over national security reasons.

Wiggles promotes Prashant Kohli to chief marketing officer

In his new role as CMO, Prashant Kohliwill lead the company’s overall marketing initiatives and drive consumer engagement. It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity.

The company has elevated Pushkaraj Vartak as chief financial officer (CFO) too. The duo will continue to report to the founder’s office. Their promotions are with immediate effect.

Philips new campaign with Alia Bhatt to promote hair straightening products

Philips India states that in female grooming there is massive demand for hair care products (straighteners or straightening brushes) which are able to do job at home easily. (Image source: Still from the ad)

For the first time, Philips’ campaign execution is not solely centered around Alia Bhatt and features women across age groups.

Disney+ Hotstar loses 3.8 million paid subscribers in its biggest quarterly decline to date

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Disney+ Hotstar’s paid member base dropped 6 percent to 57.5 million for the quarter. This comes amid a major reorganisation at the media and entertainment giant under the recently reinstated CEO Bob Iger.