Tag: brand marketing

Upstox revs up trading with TBT Engine

Ravi Kumar, Co-Founder & CEO of Upstox, said, "As India’s retail trading landscape continues to evolve, the demand for precision and real-time data is more critical than ever. With the TBT Engine, we're reducing the gap between retail and institutional trading by equipping traders with the sophisticated tools they need to make smarter, more informed decisions.

Upstox has a customer base of over 1.4 crores with 75% of them being millennials. Nearly 70% of the total customer base comprises first time investors, from which 85% of them are from tier 2 and tier 3 cities in India.

Canva records $2.5 bn revenue as active users surpass 200 mn worldwide

Users from more than 190 countries have also crafted more than 2.5 billion presentations and 500 million documents. Additionally, usage of Canva’s AI tools has with over 10 billion uses to date.

As Canva doubles down on its investment in India, the country has emerged as its fifth largest market by embracing India’s rich cultural diversity and linguistic nuances.

Glance partners with Swiggy Instamart to speed up quick commerce

To deliver this experience, Glance leverages Swiggy Instamart’s user behaviour and preference data to create sharply defined audience cohorts, allowing CPG brands to target consumers more effectively. By combining Swiggy’s user affinity signals with Glance’s engagement metrics, this data-driven approach ensures that promotions reach the right audience at the right time, improving purchase intent and conversion rates for brands.

This allows CPG brands on Swiggy Instamart to connect with over 230 million active users from the lock screen of their smartphones.

Booking.com expands to become a ‘One-Stop Shop’ for travellers; Targets Gen Z, AI integration

Booking.com has witnessed a favorable repeat direct booking behavior from consumers using mobile apps compared to direct bookings on desktop or mobile in the first quarter of 2024 (Image: unsplash)

Booking.com’s first-quarter revenue grew by 17 percent to $4.4 billion, and adjusted EBITDA of about $900 million increased 53% year over year.

Zomato to launch ‘District’ app in 4 weeks: Deepinder Goyal

Deepinder Goyal emphasized that Zomato does not intend to compete directly with restaurants, adding that Bistro, its new quick-meal concept, is neither a “private label” nor a “Zomato kitchen.”

Zomato founder Deepinder Goyal said the company is currently focusing on migrating the business from Zomato and Paytm platforms to the new District application