Tag: brand marketing

IKEA India calls for creative pitch

Independent shops and agencies from global network companies participated in IKEA'S pitch process in two rounds. (Representative Image: Zheka Kapusta via Unsplash)

IKEA India’s pitch process is underway in Bengaluru. Independent shops and agencies from global network companies are participating in two rounds.

Simply Speaking: Why brands need to be woke by design

Free choice and free enterprise are at the heart of the market system of economics. Brands are its lighthouses. Marketing is its language. The great challenges that face the world require brands and businesses to come together, with complementary goals, convergent plans and pool their resources. (Representative image by Rod Long via Unsplash)

Great brands are a force for positive social change. They design their businesses and products to address social issues. This brand-as-business approach to bettering the world is a profound leap forward in supporting the case for capitalism as a practical way to a better world.

Twitter layoffs continue; shuts offices in Mumbai and Delhi

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

This move is an extension of the mass layoff that began in 2022 since the time Elon Musk took up the mandate of the platform through a $44 bn buyout as the chief executive officer.

10 things to know about YouTube’a new CEO, Neal Mohan

Neal Mohan previously served as YouTube's chief product officer, responsible for the platform's products, user experience, and trust and safety initiatives. (Image source via Twitter @ShaktiJha_)

Neal Mohan is the new addition to the global Indian origin CXO list. He takes over from Susan Wojcicki whose retirement marks and end of an era.

Zupee hires Salman Khan as brand ambassador to go deeper into Real Money Gaming

When an audience member sees a brand ambassador whose values align with those of the game, they are more likely to give it a try. Salman's value sets and popularity will encourage more people to try out these games, especially when they realize that they offer the same values.

Chief marketing officer Gaurav Mehta discusses collaboration and growth in the RMG industry in an exclusive interview with Storyboard18.

Blinkit adds new feature for brands to create custom shops on its app

In a blog post the company stated, brands can create different kinds of content and sections as per their sense of relevance to their presence on the platform, or what their customers might prefer.(Representative Image: Kelly Sikkema via Unsplash)

Blinkit’s this feature will allow brands to create micro stores and promote their products, track analytics on customs landing pages, implement their own design language and create different kinds of content.

Facebook to give users more details on the ads they see

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The social media giant has launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.

Transparency about brand associations emerges as top reason for influencer trust: ASCI

Other key findings of the report include six out of 10 respondents claiming they spent at least two hours on social media daily. Around 90 percent of the respondents revealed they made at least one purchase based on influencer endorsement, while 61 percent claimed to have made three or more purchases. (Representative image by theregisti via Unsplash)

ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.

MC Stan: The latest celebrity brand to emerge from Bigg Boss 16

MC Stan has already got himself a deal from Amazon Mini TV and his managers are in the midst of a selection process to sign on more brands.

The rapper is the latest to benefit from a Bigg Boss boost with partnership deals and endorsements pouring in just 48 hours after winning the reality show. His talent management agency has received over 20 offers from brands.