Tag: brand marketing

Tata Consumer acquires Ramesh Chauhan’s Bisleri for 7,000 crores

Bisleri is India’s largest packaged water company and the turnover for FY23 is estimated at 2,500 crore with profit at 220 crore. (Still from an ad)

The decision was taken based on Chauhan’s indifferent health and his daughter’s incuriosity towards business. The current management will continue for two years as part of the deal.

Clutter Breakers: Why are Monster.com’s employees moving on?

In its new avatar FoundIt, the brand plans to make use of artificial intelligence (AI), data and analytics to serve jobs to its users. The company claims it serves more than 70 million job seekers now, and has 10,000 corporate customers across 18 countries. Business services provider Quess Corp owns the India, South East Asia and Middle-East businesses of Monster Worldwide, the parent company behind Monster.com. Images: Still from the brand's YouTube film.

As a part of its re-branding exercise, the recruitment platform’s top executives posted on LinkedIn that they are moving on… to nowhere but foundit.in, their new workplace.

Why are brands wrapping their messaging around Rap music?

Names such as Badshah, Raftaar, Naezy and Raja Kumari are not only popular in the music circuit but also among companies attempting to create brand recall and amplify their reach.

While Hip-Hop has always been a rage globally, Indian brands are now taking to the trend. Homegrown brands Ola, Mia by Tanishq, Unacademy and many others are hiring Rap artists to pen their brand anthems and jingles.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Momentous advertisements by Nike over the years for the FIFA World Cup

Nike has been tethered to the FIFA World Cup and football at large since donkey’s years. Having sponsored any teams and events, suffice to say, Nike is the sports biggest fan. As a brand, they have always impressed us with their creativity and ingenuity with every ad campaign that they have released during the World Cup season for years.

Nike has been a steady supporter of football and the FIFA World Cup for years. They have continuously come up with innovative and creative ad campaigns for the sporting event. Let’s take a look at some of Nike’s stand-out advertisements for the FIFA World Cup over the years.

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

HCLSoftware Dario Debarbieri shares why signing the deal with the iconic Formula One racing team Scuderia Ferrari is the perfect way to reach its TG who happen to be top CXOs of various companies.

Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market.

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.

Memorable Rasna ads over the years that captured consumers’ hearts

Rasna is a staple in every Indian household. Amazingly popular among kids, its a very versatile product. You can mix it in cold water and instantly be energised, add it to dessert options or simply freeze them to make popsicles. The possibilities are endless.

Rasna’s founder Areez Pirojshaw Khambatta recently passed away. He left behind a legacy in the form of a successful homegrown brand that held the prime spot in the market for decades. Let’s take a look at some of Rasna’s famous advertisements and why they resonated with the viewers.

NFT is not just the marketer’s shiny new toy; Gaming and esports show the way

Gaming NFTs are becoming popular in India with companies in the space facilitating trading of digital assets. Since everything about gaming is digital - every moment, achievement, every sellable content, NFTs make complete business sense. However, there is still a big gap in terms of awareness and knowledge amongst gaming creators on how Gaming NFTs work.

NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement.

Virat Kohli: With a brand value worth Rs1500 crore, Kohli is one of India’s most bankable stars

Being the most followed cricketer after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post

Virat Kohli, cricketer and investor, is the face of brands like Audi India, Manyavar, Myntra and Fire-Boltt. Kohli became the first cricketer to sign a Rs 100-crore deal with Puma.