Tag: brand marketing

Viacom18 and Warner Bros. Discovery announce exclusive content partnership for India

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Spanning thousands of hours of some of the best and most popular series and movies from around the world, the agreement sees Viacom18 offer an unmatched content slate to its users in India across linear channels and the JioCinema streaming service.

Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses

Since inception, the company has completed more than 4 lakh orders and has a customer base of over 2.5 lakhs. (Representative image by Michał Bożek via Unsplash)

All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.

9 in 10 Indian SMB marketers are spending on AI and automation: LinkedIn

Forty one percent SMBs are implementing new creative solutions or technology in their marketing strategy moving forward due to the economic downturn or changing budgets, it’s clear that there is an appetite to explore new ways to connect with customers. (Representative image: Kelly Sikkema via Unsplash)

As per the research conducted by the professional network LinkedIn, some of the top priorities of businesses are to expand their customer base by 44 percent, increase business revenue and market share by 43 percent and build brand loyalty by 36 percent.

Bournvita row: NCPCR asks Bournvita to remove ‘misleading ads’

Bournvita claims that the video put out by the influencer has created panic and anxiety and questions the trust that consumers have bestowed on brands like Bournvita. (Stills from ads)

The development comes days after a recent video made by an influencer claimed that the health drink contains high percentage of sugar and contents that may cause harmful impact to the health of children.

Cannes Lions announces 2023 shortlist Jury

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

The shortlist comprises of 197 experts from across 58 markets, representing the global industry’s leading talent from a diverse range of disciplines.

KFC or McDonald’s can’t pay me enough to advertise them: Dancer and influencer Rukmini Vijayakumar

Rukmini Vijayakumar shares that her philosophy on brand partnerships is simple—if she personally uses the product or brand, only then will she endorse it. Brands often like to creatively collaborate with her.

With over 1.5 million followers across Instagram, Facebook and YouTube, Vijayakumar has worked with Taneira, Tanishq, Samsonite, Pond’s, Kérastase India and Tata Cliq Luxury, among others.

Mumbai’s Apple Store: A look at the store from a retail design lens

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

Through its new in-store experience, Apple plans to deepen its routes in India’s budding retail industry thus paving a path for other brands to revolutionise their retail experiences.

How TCS is empowering artisans with creative technology

For decades, customers have travelled near and far to the small villages and towns, where they could buy directly from the artisans, whose skills have been passed down from generation to generation. But today, customers can buy less expensive, machine-made sarees from nearby stores or even right in their homes from online sites and marketplaces. (Representative image by Akhil Pawar via Unsplash)

TCS has created Bridgital Loom, a solution that blends state-of-the-art technology and creativity. The aim is to revitalize India’s handloom industry by flipping its current design-weave-sell model where weavers weave sarees before any orders are placed.