For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).
Tag: brand marketing
Microsoft could have closed the $69 billion Activision deal today. But that didn’t happen.
Microsoft has been constantly trying to win the approval of world governments to allow the acquisition deal to go through.
Seven graphics to read from the Global DEI Census
Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion.
Cannes Lions receives 26992 entries for 2023; 6 percent increase from 2022
The awards have seen an 18% increase in the number of entries directly by consumer product brand companies demonstrating the value being placed on creativity that drives business
Predictive analytics to AI to personalisation; top marketing trends of 2023
While user retention is a common aspiration for most businesses today, without a thorough understanding of the nuances, effective customer retention strategies are tough to implement.
Weekly Shorts: Dad-influencers – the new buzzword for brands
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
SEBI, ZEE fund siphoning case: Punit Goenka’s plea to SAT ahead of NCLT hearing on ZEE-Sony merger
SAT to hear Subhash Chandra, Punit Goenka’s plea challenging the SEBI order on June 19; asks SEBI to file reply in two days. Goenka also alleged that SEBI has jumped to unwarranted conclusions.
Google has been operating an illegal advertising monopoly, says the EU
European regulators threaten to break up Google’s ad monopoly; Google charged with violating antitrust law in how it operates its suite of digital advertising technologies.
Mast & Meh: Adidas, McDonald’s, JioMart, Tata Sampann
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Saregama partners with Jio TV to launch three music channels
Saregama’ s vast music catalogue from Hindi, Telugu and Bhojpuri is now available on both Jio TV and Jio TV+.