brand marketing – Page 361

Air India to fly with its new brand identity soon

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Tata Sons’ airline brand will unveil a new colour theme, a new livery and design to give Air India a refreshed look and feel of a global airline.

Manyavar collaborates with Marvel to launch an inspired collection

The program focuses on bringing children back to the ground to relish the essence of play and sportsmanship.(Representative Image by Mateusz Wacławek via Unsplash)

Each piece in this collection draws inspiration from the personality of iconic Marvel Super Heroes such as Iron Man, Black Panther, Captain America, and Thor.

Practo launches Transform: A diabetes management and remission program

The doctor's situation resonated with other users on X platform. (Representative Image: National Cancer Institute via Unsplash)

Through Transform, 88 percent reduced or stopped medications over the course of six months.

HUL’s CEO Rohit Jawa: “We will continue to invest behind our brands”

In the quarter, there was a one-off credit from favourable resolution of past indirect tax litigation benefiting both topline and bottomline. Excluding this one-off, USG, UVG, EBITDA margin, PAT (bei) growth would have been 3%, 2%, 23.8% and 7% respectively.

Hindustan Unilever’s CEO and MD, Rohit Jawa said he is confident about the medium and long term prospects of the FMCG sector.

Dominos India launches cheapest pizza in the world to battle inflation

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

As part of Dominos’ cost-cutting plan, all lids have been removed from the boxes of the pizzas sold in-store. This has contributed significantly in saving packaging costs.

India’s smartphone market stabilizes post 1% shipment decline in Q2 2023

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

Canalys research revealed that Samsung retained its leading position in the Indian smartphone market, followed by vivo and Xiaomi.

Jeep has new India plans; to pump up marketing spends

Jeep wants to work on communication lines that reflect the brand's value to the consumers and help them understand the price value too. (Representational image by Jeff James via Unsplash)

The iconic American auto brand is planning to reinforce the brand which hasn’t been done enough in India.

Bollywood film Bawaal collaborates with NueGo to promote sustainable transport

This offer will remain valid until 6th August. (Representative Image: Markus Spiske via Unsplash)

By booking tickets through the NueGo website and using the promotional code “BAWAAL”, users can enjoy a flat 10 percent discount on all routes.

Temporary Relief: Madras HC directs Google to charge Disney+Hotstar only 4% commission

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

Google clarifies that the interim order applies to only Disney + Hotstar and solely for the period in which legal proceedings take place.

Alia Bhatt becomes a mompreneur again; invests in SuperBottoms after selling Ed-a-mamma to Reliance

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Post gaining Ed-a-Mamma, Reliance’s kidswear portfolio will grow. Currently, Reliance Brands has partnerships with renowned international brands in luxury, high premium and high street lifestyle segments.