Tag: brand marketing

Storyboard18 at Cannes Lions: Kristen Cavallo reveals key trends in AI, influencer marketing, and Indian market

Cavallo acknowledges the potential impact of AI on consumer behavior and trends but also highlights concerns regarding intellectual property and consumer data privacy.( Image by @JanProszynski via Twitter)

Kristen Cavallo reveals that India is the largest market for MullenLoweGroup in terms of clients and employees. She believes that India is leading the way in influencer marketing, digital payments, and banking due to its scale.

Google, Surf Excel, and Burger King ads win Kantar’s 2022 Creative Effectiveness Awards

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

The market research firm says that all ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.

Remembering iconic adman Sylvester daCunha: Tributes from R S Sodhi and Manish Jhaveri

Sylvester daCunha, who started daCunha Communications in 1969, it is today one of the oldest and longest running Indie agencies which keeps daCunha’s tradition alive by continuing with Amul’s topical campaigns. (Image source: Twitter - Amul)

Storyboard18 interviewed the former managing director of GCMMF (Amul) and the creative consultant at daCunha Communications, who shared personal anecdotes and highlighted Sylvester daCunha’s invaluable contributions to the field of advertising.

Patanjali Foods wants to be one of top 2 FMCG companies in a few years

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

Emphasising on not wishing ill for anyone, Ramdev said Patanjali has has left all MNCs behind, except Unilever. He said the company has reached 200 crore people across 200 countries.

Storyboard18 at Cannes Lions: Khurrum Malik of Integral Ad Science shares views on CTV, AI, and ad fraud

Malik also observes while marketers are always under pressure to generate return on investments (RoI), today even creative agencies are under pressure to generate creative RoI.

Khurrum Malik talks at length about brand safety, practical uses of artificial intelligence and machine learning, and Connected TV’s boom.

India leads the list for top 5 emerging markets for Bacardi: Zeenah Vilcassim

The ‘ItsAMood campaign’ campaign showcases local culture in various Indian cities through TV commercials, digital platforms, influencer collaborations and experiential events. By leveraging ATL (above the line) media, including TV, cinema and out-of-home advertising, Bacardi aims to reach a wide audience and celebrate the unique moments that resonate with consumers. (Stills from the ad)

On the back of a milestone of growing their business sixfold in the next seven years, Bacardi unveils its first tailored campaign for India.

“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul

"I was re-born here through a series of revelations, epiphanies and magic moments. Things happen to you and you are not the same." - Josy Paul, chairman and CCO, BBDO India

Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.