brand marketing – Page 363

Shark Tank-ed?: Ashneer Grover, Anupam Mittal, honoured least number of Shark Tank deals; Namita Thapar tops list

Anupam Mittal (left), Namita Thapar (middle), Ashneer Grover (right)

The data, based on MCA filings till July 12, 2023, revealed that Thapar, honoured 13 of the 22 deals which led to a conversion rate of 59 percent – the highest among the seven sharks who featured in the show’s first season.

Bombay Shaving Company promotes Varun Gupta as chief growth officer

Varun Gupta has built a future-ready ecommerce team across direct-to-consumer (D2C) and marketplaces-enabling a staggering 77 percent growth and increasing profitability by an impressive 80 percent.

Previously, Varun Gupta was the SVP – head of growth of Bombay Shaving Company & Bombae, VLPCPL.

Indians sold 30 cars every hour in Q2 2023: Report

Maruti accounted for 38 percent of total cars sold in Q2, with a noteworthy concentration of buyers coming from non-metro cities on the platform. (Representational Image by Laura Gariglio via Unsplash)

According to CARS24, the autoTech company for pre-owned vehicles in India, hatchbacks dominated their second quarter sales with 62 percent.

Meta announces Llama 2 in partnership with Microsoft; What is this new ChatGPT rival all about?

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

The new Llama has been built on 40 percent more data than its predecessor, with more than one million annotations by humans to fine-tune the quality of its outputs, Zuckerberg said.

Driverless pods as mobile hotel rooms, anyone?: EaseMyTrip’s Prashant Pitti on futuristic travel trends and AI

Prashant Pitti, co-founder of EaseMyTrip.

Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.

Tonic Worldwide wins digital mandate for Brita India

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

Brita, a the 50-year-old German water filtration solutions brand started its India operations in 2017.

Seeing marriage between performance marketing and AI: Castrol’s Jaya Jamrani

Recently, Castrol launched a campaign ‘Badhte Raho Aaage’. In a conversation with Storyboard18, Jaya Jamrani, vice president – marketing, Castrol, spoke about the new campaign and its genesis. She believes fearless thinking and challenging the status quo are the key to good campaigns.

Network18’s TV News business beats industry trends, registers 26% revenue growth in Q1

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

India’s largest TV news network registered a revenue of Rs 337 crore in the first quarter of current fiscal, as compared to Rs 266 crore in the same period last fiscal.

Network18 Media & Investments Q1 revenues jump 142% to Rs 3,239 cr

The highlight of the quarter was JioCinema, which set new benchmarks for IPL streaming. Nearly 450 million viewers tuned in to JioCinema to watch IPL, delivering a total of 17 billion video views with an average watch-time of more than 60 minutes per user per match. (Image source: Moneycontrol)

Network18 Q1: The company said its TV News network delivered strong growth in revenue driven by leadership in key markets as its channels continue to be number 1 in the Hindi, English and Business news genres.

India’s online B2B marketplace has a $200 billion opportunity

The partnership will provide last-mile delivery services beyond large cities, enabling online sellers and D2C brands to access India Post’s extensive network of about 1,59,000 post offices across the nation. (Representative Image: Bastian Riccardi via Unsplash)

Highlights from a report by Bessemer Venture Partners states that the next phase of growth in India’s digital economy will come from B2B marketplaces.