Ustraa’s Rs 250 crore deal with VLCC also took some by surprise because The Good Glamm Group had put around Rs 490 crore on the table to acquire Ustraa last year, sources told Moneycontrol. The deal did not materialise because of internal reasons, they added.
Tag: brand marketing
Hip and happning: French dating app happn refreshes brand proposition
For its 37 million Indian users, happn is launching its newest feature CrushPoints in multiple Indian cities, combining dating with social networking.
GroupM launches hyper-local audience targeting solution, Geo Granularity for addressable TV
Geo Granularity, developed by GroupM Nexus’s Finecast, enables hyperlocal targeting in high quality broadcaster inventory for more precise audience reach that optimises ad spend
India has potential to become one of the world’s superpowers: Publicis Groupe’s Maurice Levy
Maurice Levy commended India for making significant progress in the field of cyber security and praised the country for its creative, and disruptive innovators.
Storyboard18 Exclusive – Affable.ai launches AI companion Skye for influencer marketing
The martech company said that it has partnered with Google Cloud to develop Skye, which will help marketers optimize their influencer marketing campaigns.
Madhav Sheth quits realme, likely to join another Chinese phone maker
Madhav Sheth, who served for more than five years at realme, started his career at the company as the CEO in 2018.
Anshul Khanna promoted to VP and foods category head for PepsiCo India and South Asia
Anshul Khanna was previously senior Director Marketing, foods category at PepsiCo India.
Britannia and Schbang use Generative AI to create a fantasy biscuit land
The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.
Havas refreshes its brand architecture and visual identity after 20 years
The refresh kicks off with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year.
Jeeru revamps to J; plans to invest Rs 20 crore on marketing
Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.