brand marketing – Page 363

Acquired at 40% discount, Ustraa says its valuation can increase 6X in 3 years

VLCC had filed its Draft Red Herring Prospectus (DRHP) in August 2021, but the plans were shelved after Carlyle, the private equity (PE) giant, acquired a controlling stake in the New Delhi-based beauty and wellness chain. The PE firm bought VLCC for around $250-$300 million, as per reports, and was likely to revive VLCC’s IPO goals in the coming years. (Representative Image: Christoffer Engström via Unsplash)

Ustraa’s Rs 250 crore deal with VLCC also took some by surprise because The Good Glamm Group had put around Rs 490 crore on the table to acquire Ustraa last year, sources told Moneycontrol. The deal did not materialise because of internal reasons, they added.

Hip and happning: French dating app happn refreshes brand proposition

happn is going even further with Crush Points, which enables happners to meet singles who like and go to the same places as them. It builds trust and community by discovering people with shared interests.

For its 37 million Indian users, happn is launching its newest feature CrushPoints in multiple Indian cities, combining dating with social networking.

GroupM launches hyper-local audience targeting solution, Geo Granularity for addressable TV

Covering an expansive area of 26,000 square kilometres across India’s top cities, this innovative solution was developed using proprietary geo-spatial technology and is the country’s first ever initiative of its kind, offering unparalleled targeting capabilities exclusively designed for TV advertisers. (Representative Image: engin akyurt via Unsplash)

Geo Granularity, developed by GroupM Nexus’s Finecast, enables hyperlocal targeting in high quality broadcaster inventory for more precise audience reach that optimises ad spend

India has potential to become one of the world’s superpowers: Publicis Groupe’s Maurice Levy

According to Maurice Levy, India has the potential to become one of the superpowers of the world as it has the world’s largest population with innovators. (Image sourced from CNBC International)

Maurice Levy commended India for making significant progress in the field of cyber security and praised the country for its creative, and disruptive innovators.

Storyboard18 Exclusive – Affable.ai launches AI companion Skye for influencer marketing

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

The martech company said that it has partnered with Google Cloud to develop Skye, which will help marketers optimize their influencer marketing campaigns.

Madhav Sheth quits realme, likely to join another Chinese phone maker

Madhav Sheth is armed with an experience of two decades and started his career at Synopsis Inc as data analyst. He moved to Priory Business Group as sales manager and from there, he moved to Perfect Communications as the sales director.

Madhav Sheth, who served for more than five years at realme, started his career at the company as the CEO in 2018.

Anshul Khanna promoted to VP and foods category head for PepsiCo India and South Asia

Anshul Khanna was previously senior director, global brands marketing, based out of Dublin (Ireland).

Anshul Khanna was previously senior Director Marketing, foods category at PepsiCo India.

Britannia and Schbang use Generative AI to create a fantasy biscuit land

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit. Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.

Havas refreshes its brand architecture and visual identity after 20 years

The account will be managed by the Mumbai office of Mullen Lintas.

The refresh kicks off with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year.

Jeeru revamps to J; plans to invest Rs 20 crore on marketing

The new logo represents the spirit of Gen Z, a generation that is confident, ambitious, tech-savvy and known for being assertive yet diverse. The new logo J is all about embracing novelty, vibrancy and minimalism with a touch of playfulness.

Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.