brand marketing – Page 325

Google at 25: Sundar Pichai reflects on Google’s journey, says they have “a healthy disregard for the impossible”

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

As Google gears up to celebrate its 25th birthday, CEO Sundar Pichai reflects on the iconic brand’s journey.

Dentsu India rolls out media insight tool, Dentsu Intelligence Dashboard

After releasing the draft rules for consultation, the government intends to allocate a week for industry stakeholders to provide feedback. (Representative Image: Luca Bravo via Unsplash)

The Dentsu Intelligence Dashboard has been created in association with the network’s existing partnerships with industry-syndicated sources.

Havas Play inks strategic partnership with sports marketing agency, Gameplan Sports

The partnership will entail managing athletes, major sports league in cricket, football, badminton, kabaddi, tennis, table tennis, golf, marathons, chess, and others. Pictured: (L to R) Jeet Banerjee, Rana Barua, and Mohit Joshi.

Jeet Banerjee, director, Gameplan Sports and R Venkatsubramanian, president – investments, Havas Media India and MD, Havas Play will collaborate to construct and build this strategic alliance.

Media Buying Fraud to Influencer Marketing Deceit; Need to clean-up, rebuild India’s digital marketing ecosystem

Multiple social media platforms are working towards launching a creator marketplace, where brands can discover relevant creators to collaborate with. This is expected to drive more transparency and enable brands to make better data-driven decisions for influencer marketing campaigns. (Representative Image: Elio Santos via Unsplash)

The 50,000 crores digital advertising industry needs a common measurement and that is possible only when the industry decides to collaborate on shared codes.

Why Ashneer Grover thinks Rs 20,000 crore annual marketing spend in gaming might come to a halt

Grover on March 12 tweeted, “SBI Chairmen seem to be petty people. And something very wrong at their core. I learnt it the hard way. So did SC. ;)”

According to Ashneer Grover, who was the co-founder of BharatPe, the margins in gaming are too thin to justify continued marketing spending.

Regardless of how much cricket is played, Indians will always be like Dil Maange More: Abhik Banerjee, Madison

Every problem calls for an innovative solution. It is the same for emerging trends or solutions in the media and marketing industry which experiences unique challenges. (Representative Image: Yogendra Singh via Unsplash)

Abhik Banerjee writes about the top trends to look out for in the media and entertainment space in India in H2 2023.

Gen AI takes the stage in Bingo! Mad Angles’ rap campaign

Consumers inundated the campaign pages on social media with their own theories. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of memes that brought the theories to life.

The campaign began when Bingo! – through a cryptic TVC teaser – posed the question:“Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery.

Max Life Insurance fields Rohit Sharma, Ritika Sajdeh to win ‘trust’

"AI will continue to grow in influence as we move forward and enable BFSI as an industry to deliver experiences that delight and differentiate themselves to their consumers," Rahul Talwar, chief marketing officer, Max Life Insurance. (Image: Stills from the ad)

Rahul Talwar, chief marketing officer, Max Life Insurance, shares the strategies behind the making of the brand’s new ad campaign, why they chose the celebrity couple, and plans for the festive quarter.

Thomas Cook India partners with NPCI for RuPay Forex Card; pilot kicks off with UAE

The company also has as angel investors including Shivashish Chatterjee and Yuvraj Singh (founders of DMI Finance) and Harpreet Singh Grover (who founded and exited CoCubes). (Image via Unsplash)

The company’s prepaid card issuance is up by 228 percent YoY (FY23). RuPay Forex Card pilot starts with UAE as visitors to Dubai from India have surpassed pre-pandemic levels.

Arijit Singh beats Taylor Swift and Justin Bieber with more followers on Spotify

Arijit Singh’s popularity or the rise in following count has been attributed to his songs in the last eight months. (From left to right - Taylor Swift, Arijit Singh and Justin Bieber. Image source: News18)

Arijit Singh, of ‘Tum Hi Ho’, ‘What Jhumka’ fame, raced ahead of global sensations like Taylor Swift, Justin Bieber and The Weeknd with an impressive follower count of 85,996,564.