According to a survey by social travel marketplace, Alike, 40 percent of respondents found the information on destinations, accommodations, or prices to be misleading, which erodes trust in online holiday brands.
Tag: brand marketing
Viacom18 opens its innings as the new home of Indian cricket with three-match ODI Series against Australia
Viewers will be able to watch the series in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam for free on JioCinema.
DNPA members block OpenAI’s access to websites: Report
Top global and Indian news organisations are protecting their content against AI-powered web crawlers.
Apple launches iPhone 15 for Rs 79,900 and titanium 15 Pro for Rs 1,34,900
iPhone 15 and 15 Plus now sport the Dynamic Island, which made its debut in the 14 Pro series last year. The 15 has a 6.1-inch screen, while the Plus model has a 6.7-inch screen. all the new iPhone models will have a USB Type-C port.
Explained: The rise and fall of Cafe Coffee Day
A Cafe Coffee Day outlet was the perfect spot to hangout, conduct informal meetings and have hour-long conversations. However, since the death of its founder and chairman VG Siddhartha, things haven’t been rosy for the coffee chain.
Etihad Airways ropes Katrina Kaif as brand ambassador
The new partnership builds on Katrina Kaif’s collaboration with Etihad Airways in 2010 when she was featured as a traveler showcasing Etihad’s travel experience.
Gatorade ropes in Hardik Pandya as brand ambassador
The synergies between both Hardik Pandya and Gatorade will further deepen the brand’s role as a hydration partner with the sports, fitness, and active-lifestyle community.
Dabur’s Gaurav Burman acquires strategic stake in health start-up Mitsua
Mitsu is a mental health tech start-up offering scientific self-therapy program for eight weeks that helps individuals who feel anxious or depressed build skills for lifelong emotional well-being.
Byju’s undertakes strategic review of all its assets as it looks to focus on core biz, generate cash
Byju’s is further considering the sale of some of its other non-core assets to unlock value and manage its debt repayment.
70 percent Indian consumers to spend more this Diwali: Study
The findings of the study reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than 58 percent of Indians consider themselves to be planned shoppers, while almost 45 percent regard brand trust as an important factor in their Diwali shopping decisions.