brand marketing – Page 321

How cricket streaming and CTV has changed the game for marketers

The TDSAT however, asked that the AIDCF maintain a list of consumers who have subscribed to the Star Sports channel on their platform as a lot of the same content is being made available through video streaming on Disney Star’s OTT platform. (Image source: BCCI via X)

Cricket advertising isn’t just for the big players; it’s accessible and effective for brands of all sizes. With the right strategy, cricket can be a winning formula for any brand’s marketing playbook.

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

While sportspersons like Neeral Trivedi are representing India and winning big at international forums, brands aren’t widening their partnership possibilities. As a media planner, Trivedi agrees that brands still use return on investments as a metric while drawing sponsorship plans.

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

Amazon rolls out ‘Khushiyan Apno Ki, Aur Apni Bhi’ campaign

The campaign kicked off across digital mediums on September 15. (Stills from the campaign)

This campaign highlights the importance of self-care or self-love and the need to embrace ‘Me’ within ‘We’ this festive season.

Tata Motors expects strong sales this festive season, sets high hopes for new Nexon

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

Shailesh Chandra, MD (PV & EV Business), Tata Motors exclusively speaking to CNBC-TV18 on the sidelines of Nexon Launch said that the company feels that with factors like strong supply, continued demand and new launches, festive season demand will continue to remain strong.

Actor Deepika Padukone invests in specialty coffee chain Blue Tokai

This is not Deepika Padukone’s, or Ka Enterprises’, first investment in the Indian startup space. Since Ka was set up in 2014, Padukpone has invested in consumer-focused companies like Epigamia, Furlenco, Blu Smart, Bellatrix, Atomberg Technologies, Mokobara, Supertails, and Nua, with average cheque sizes learnt to range from Rs 3-5 crores. (Image source: News18)

Deepika Padukone’s investment, as yet undisclosed, has been made through her investment entity Ka Enterprises as part of Blue Tokai’s Series-B Funding Round.

Johnson & Johnson updates its visual identity; unveils its new logo

The new logo, colors, and font will be rolled out across all company materials, product packaging, and branding assets over time. (Image source: Johnson & Johnson website)

It is uniting both its medtech and pharmaceutical segments under the Johnson & Johnson brand name to demonstrate its collective power in healthcare.

How getting due credit helps young creative minds

In an industry where asking for help could look like a sign of weakness, many young creatives tend to suffer in silence and grind away. (representative image by Samuel Regan-Asante via Unsplash)

In an industry where we rarely see (0.01%) attribution and credit given to us in magazines, press or even an Instagram post, giving credit where credit is due is imperative.

InMobi inks strategic partnership with climate action program Ad Net Zero

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

This collaboration underscores InMobi’s commitment to sustainability, aligning with Ad Net Zero’s mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.

Swiggy’s Anuj Rathi joins Jupiter as chief product and marketing officer

In his last stint at Swiggy, Anuj Rathi was in charge of product, marketing, growth, financial services, and partnerships.

Anuj Rathi will work closely with the founder and CEO of the company Jitendra Gupta.

Deloitte report: Private consumption in India projected to expand to $4.5 trillion

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

The report highlights that malls and shopping centres account for a significant share of the organised brick-and-mortar retail sector. This segment is expected to grow at a rapid pace, with a projected ~17 percent CAGR from 2022 to 2028, outpacing the overall growth of the retail pie.